1. SOLD OUT IN UNDER 25 MINUTES

2. Contents Test of Metal overview Activating sponsors presence
Sponsor benefits

3. Test of Metal Overview
Come see who can pass the “Test”

4. 16 years in a row… Come see who can pass the “Test”
A True Canadian Epic
riders from all over
North America and the world come to Squamish to
ride on a grueling 67km mountain bike course
through the trails of Squamish, B.C.
Come see who can pass the “Test”

5. Test of Metal 67-kilometre cross-country race 1,200 meters of climbing
35 kilometers of single-track
Under 2.5 hours for the fastest riders to complete
4-5 hours for the majority to complete
Come see who can pass the “Test”

6. The Course

7. Event Calendar Saturday June 18 Test of Metal Sunday June 19
Mini Metal
Rock Star Freeride Invitational

8. Olympic Launch
Geoff Kabush - Won 1998 TOM. 2nd in 1999 TOM. 9th in 2000 Olympic Games
Andreas Hestler - 6th in 1998 TOM. 31st in 1996 Olympic Games
Kiara Bisaro - Won 1999 and 2000 TOM. 15th in 2000 Olympic Games
Lesley Tomlinson - Won TOM in th in 1996 and 19th in 2000 Olympics Games

9. Activating Sponsor Presence in Target Market
Come see who can pass the “Test”

10. Demographics Male Pro Elite 39 3.28% Female Pro Elite 13 1.09%
Category
Age
Riders
Percent
Male Pro Elite 39
3.28%
Female Pro Elite 13
1.09%
Male Under 19 38
3.19%
Female Under 7
0.59%
Male
20-29 50
4.21% 22
1.85%
30-34
158
13.30% 37
3.11%
35-39
247
20.79% 47
3.96%
40-44
227
19.11% 41
3.45%
45-49
143
12.04% 12
1.01%
50-54 65
5.47% 6
0.51%
55-59 18
1.52% 1
0.08%
60+ 16
1.35%
Male Riders
1001
84.26%
Female Riders
187
15.74%

11. Regions 29% Sea to Sky area 41.5% Vancouver area 17% Other areas in BC
4.5% Alberta
0.5% National
6.75% USA
0.75% International
Come see who can pass the “Test”

12. Sponsor Benefits Summary of Benefits at the Event
Brand association with one of Canada’s most popular events:
Right to use Test of Metal logo in online / offline ads
Opportunity for sponsor cross promotion
10’X 10’ product display booth
Logo hyperlinked on Test of Metal web site
Right to provide SWAG to racers
P.A. Recognition based on level of sponsorship

13. Sponsor Benefits Summary of Benefits at the Event Signage
Banners at weekend events
- Amount increases with level of sponsorship
Print
Logo impression in select print ads
Logo impression on posters - 500
Logo impression on tray liners – 20,000
Logo impression podium banner – Media coverage
Logo impression on direct mail – 4,800

14. Media Value $105,000 Come see who can pass the “Test” Radio Media
Print Media
Value $28,000
Visual Media
Value $51,000
Come see who can pass the “Test”

15. PR and Publicity Plan
Regular press releases sent to major publications
Ongoing articles in local papers
PR through local radio stations

16. Sponsorship Opportunities
Gold Sponsor - $ 5,000 in cash
- or $7,500 in product or service
Silver Sponsor - $2,500 in cash
- or $3,500 in product or service
Bronze Sponsor - $1,500 in product
- or $500 in cash combined with $1,000 product or service
Supplier Sponsor -$750 in product
- product or service dependant
Level of brand association increases with level of sponsorship

17. What people are saying Come see who can pass the “Test”
"I have both raced at several NORBA nationals in the states and I have some other prestigious races to compare your event to. This is the best organized and funnest event I have ever attended. The course is challenging and the volunteers are fantastic." - T.A., Seattle, Washington
"Probably one of the finest, most smoothly run events I have ever been to." - C.M., Portland, Oregon
"The community support is unparalleled by any other event I have seen (Cheakamus Challenge, Whistler Summer Session, Hornby Island Bike Fest, North Shore Festival)... The course was lined up with wall to wall spectators, cheering loudly for everyone that went by." - A.K., Whistler, B.C.   
Come see who can pass the “Test”

18. Contact Information
Dana Schoahs
Sponsorship Manager
Test of Metal Inc.
Come see who can pass the “Test”