1. Cyber Security Haunted House: Creating a New Approach to Reach Students Kenneth Janz Director, Center for Instruction, Research, and Technology Indiana State University EDUCAUSE Midwest Regional Conference Chicago, Illinois 4:30 p.m., March 12, 2007 Copyright Kenneth Janz 2007. This work is the intellectual property of the author. Permission is granted for this material to be shared for non-commercial, educational purposes, provided that this copyright statement appears on the reproduced materials and notice is given that the copying is by permission of the author. To disseminate otherwise or to republish requires written permission from the author.

2. Indiana State at a Glance Founded in 1865 (Normal School) Public State Supported Terre Haute, Indiana Enrollment ~12,000 FTE 523 T / TT / FTT Faculty 6 Colleges – 140+ UG Degrees 7 Doctoral; 66 Masters

3. Security Awareness @ ISU Started in Fall 2005 Yearlong activity Focused in October Committee Oversees Activities –Director, CIRT –Associate Director, CIRT –Communications and Publications Manager –Help Desk Director –Interactive and Multimedia Designer

4. Multiple Communication Strategies Integrated in IT Workshops IT Web site Banner Posters Security Videos Student Newspaper Ads Food Court Table Tents Security Awareness Panel Cyber Security Haunted House (new)

5. Example: Student Newspaper Ad

7. Example: Food Court Table Tents

10. Planning for the Haunted House Committee met 6 times over three months starting in August. Moved student workers from other parts of OIT to staff the Haunted House. Relatively small budget for project ($200) –Not counting staff/student worker time or –Give away items provided by vendor.

11. Marketing the Haunted House Direct email sent to students. Email to faculty encouraging students to participate. Ad placed in the student newspaper. Posters placed around campus. Signs placed around the commons.

12. Signs Placed Around the Commons to Draw in Students

14. Haunted House: Front Desk Handed out: –Student Technology Guides; –Safe Computing CDs; –Security Awareness Checklist @ ISU; –Technology @ Indiana State Spiffs; and –Halloween Candy. Sign-up for drawing of free i-Pod.

37. Outcomes 800 students visited the Haunted House over the four days it was open. Students leaving the event talk about the all the topic areas, especially the information concerning keeping your private information private on MySpace and Facebook sites. The Haunted House complemented the other marketing materials of Security Awareness Month.

38. Questions? For more Information: Kenneth Janz, Ph.D. Director, Center for Instruction, Research, and Technology Indiana State University Phone: 1-812-237-9632 Email: kjanz@indstate.edu