1. Building Up Value. THE AKIBA WAY!
22/11/2018
Building Up Value. THE AKIBA WAY!

2. Akiba Mission and Vision
Akiba Products Limited is a leading food product development and management company located in East Africa. We are a Ugandan based company that develops locally grown food products like cereals, pulses, fish, beverages, vegetables, spreads, fruits and other related products
Our Vision:
To provide nutritious food to the world.
Our Mission:
We are committed to the production and management of nutritious food that nourishes people every day.
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3. Keys to economic prosperity 4
Product Development and Management 6
The Akiba way 8
Value Exploration 9
Value Creation 11
Value Delivery 13
Selected Projects 15
Peanut Butter 16
Table Honey 18
Maize Products 20
Mukene Products 22
Maize and Mukene Mix 24
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4. KEYS TO ECONOMIC PROSPERITY (source: Economics Private & Public choice by Gwartney, Stroup, andSobel)
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5. KEYS TO ECONOMIC PROSPERITY
Human Ingenuity. Economic goods are a result of human ingenuity and action; thus the economic pie is variable, not fixed.
Private Ownership. Private ownership provides people with a strong incentive to take care of things and develop resources in ways that are valued by others.
Gains from trade. This makes it possible for individuals to generate a larger output through specialization and division of labour, large scale production processes, and dissemination of improved products and processes.
Invisible Hand Principle. Market prices coordinate the actions of self-interested individuals toward activities that promote the general welfare.
Profits & Losses. Profits direct producers toward activities that increase the value of resources; losses impose a penalty on those who reduce the value of resources.
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6. Product Development & Management
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7. PRODUCT DEVELOPMENT Why do products fail?
There is no need for the product in the market.
There is a need, but the product does not satisfy that need.
The product meets the need, but this information has not been communicated to the market.
Why do Products Succeed?
There is a need for the product in the market.
The product is developed and managed to meet the specified market need.
The target market is informed that the product meets the needs.
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8. THE AKIBA WAY. EXPLORE – CREATE – DELIVER
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9. IT BEGINS WITH AN IDEA. VALUE EXPLORATION
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10. PHASE 1: VALUE EXPLORATION
“ECONOMIC GOODS ARE A RESULT OF HUMAN INGENUITY & ACTION”.
Research and Development. Opportunity Identification and Selection.
Generate new ideas that target existing and emerging needs in the market.
Concept Generation & Business case development.
Select high potential opportunities and involve partners and consumers in planning.
Develop concepts that align opportunities with market needs. 
Concept/Project Evaluation.
Develop project proposal that defines project benefits, scope, outcomes, teams, partners, structures, budgets, timeframes and stakeholders.
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11. CONVERTING IDEAS INTO PRODUCTS. VALUE CREATION
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12. PHASE 2: VALUE CREATION Indentify and avail factors of production.
Unlock the natural resources needed for food production such as land and water to meet the specified deliverables.
Human Energy.
Harness Human energy to produce food products. This is achieved through production processes that utilize land, water, materials, equipment & technology.
Post Harvest Management and processing
Specify the quality standards of the food products needed in the market.
Put in place the systems and resources that will process, test and validate the products against recommended standards and customer expectations.
Secondary processing, Manufacturing and/or large account management.
The products can be sold in their current state to large consumer organizations such as WFP and other institutions.
The products can be processed through secondary processing and/or manufacturing to produce products that target various consumer markets.
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13. MEETING THE MARKET NEEDS. VALUE DELIVERY
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14. Prepare Marketing, Distribution and Sales functions.
PHASE 3: VALUE DELIVERY
Akiba Products Limited:
Prepare Marketing, Distribution and Sales functions.
This includes preparation of launch, communication and commercial strategies.
Development of product servicing, packaging, branding, testing etc. identification and Integration of business channels and commercial partners.
Outsourced- Independent Transportation companies.
Providing outbound and inbound country-wide logistical services.
Channel and Business Partners.
Industrial Manufacturers, Regional Wholesalers, Large customers, Key Retail Partners, Supermarkets.
All providing awareness, trial, availability and continuous consumption of products that are directly linked to local farmers.
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15. FEATURED PRODUCTS
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16. PEANUT BUTTER
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17. PEANUT BUTTER VALUE CHAIN
Partner
Product
Unit
Unit Price
Annual Output
Target Revenues (UgX)
Weimukye
Ground Nuts
500g
2200
144,000
317 Million
UIRI
Processing & Manufacturing
500
120,000
60 Million
Transporters
Logistics
200
24 Million
Akiba
Packaging & Branding
Product Development & Marketing
Retailers
Retail Sales
Total Value
4400
581 Million
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18. TABLE HONEY
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19. TABLE HONEY VALUE CHAIN
Partner
Product
Unit
Unit Price
Annual Output
Target Revenues (UgX)
AMN Bee keepers
Raw Honey
500g
2500
292,000
730 Million
AMN Bee Keepers
Processing & Packing
500
146 Million
Transporters
Logistics
200
58.4 Million
Akiba
Packaging & Branding
400
116.8 Million
Marketing & Distribution
Retailers
Retail Sales
Total Value
4500
1.3 Billion
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20. MAIZE PRODUCTS
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21. MAIZE PRODUCTS VALUE CHAIN
Partner
Product
Unit
Unit Price
Annual Output
Target Revenues (UgX)
Nakaseke Land Owners
Land
Acre
120,000
2,500
730 Million
Nakaseke Farmers
Maize Grain Kg
410
7,140,000
2.93 Billion
NAPIL
Bulk Processing & Packaging 60
7,000,000
420 Million
Nakaseke Millers
Milled Flour & Maize Products
4,200,000
462 Million
Akiba
Transportation & Packaging
150
630 Million
Marketing & Distribution
100
Wholesale & Retail
Retail Services
Total Value
500g
1200
5.04 Billion
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22. MUKENE PRODUCTS
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23. MUKENE PRODUCTS VALUE CHAIN
Partner
Product
Unit
Unit Price
Annual Output
Target Revenues (UgX)
Nalugala Fishing Association
Mukene fish from L. Victoria Kg
3,000
120,000
240 Million
Nalugala Mukene Millers Ltd
Bulking, Milling into Powder
72,000
216 Million
Akiba
Transportation & Packaging
500
8.6 Million
Marketing & Distribution
1,500
108 Million
Wholesale & Retail
Retail Services
2,000
144 Million
Total Value
1kg
10,000
720 Million
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24. CRAFTS
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25. PEOPLE CAN MAKE A DIFFERENCE
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26. Rtd Gen Salim Saleh, Chairman Nakaseke Farmers, Chairman Nakaseke Millers, Managing Director Akiba Products Limited.
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27. PHASE 3: VALUE DELIVERY
“It is not the critic who counts, not the man who points out how the strong man stumbled or where the doer of deeds could have done them better. The credit belongs to the man who is actually in the arena; whose face is marred by dust and sweat and blood; who strives valiantly; who errs and comes short again and again; who knows the great enthusiasms, the great devotions, and spends himself in a worthy cause; who, at the best, knows in the end the triumph of high achievement, and who, at worst, if he fails, at least fails while daring greatly, so that his place shall never be with those cold and timid souls who know neither victory nor defeat.” –
Theodore Roosevelt
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