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Published byΕὐριπίδης Βλαχόπουλος Modified over 6 years ago
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Selecting IT 1. Premise: IT filters communication
Changes Communication Processes Turn Taking Control of Access Cues Changes Social Structures Changes the Nature of Work 11/22/2018 InfoTech 1
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2. SMCR Model Are needs of the sender compatible with the attributes of the intended message? Are the messages sent compatible with the channels used? Are the sender’s needs compatible with the channels used? Are the messages compatible with the receivers’ needs? Are the channels utilized compatible with the receivers’ needs? 11/22/2018 InfoTech 2
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Examples of SMCR Model Motivate-Terminology (s-m)
Persuade-Metaphor (s-m) Educate - Teleconference (s-c) Motivate - Newsletter (s-c) Deceive - (s-c) Web page - Gender (c-r) Video-conference - Age (c-r) Training-Occupation (c-r) 11/22/2018 InfoTech 3
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3. Rich-Lean Model Definition of Rich Media Definition of Lean Media
When Each Media Should be Used 11/22/2018 InfoTech 4
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4. Rules of Thumb If the issues are complex, then use face-to-face channel If the issues are more routine and noncomplex, then use an asynchronous channel If you desire more reflective thought, then use written channel If you want to express emotions, then use channels that allow instant feedback in a visual domain If you want content instead of relationship issues to dominate decision making, then use computer mediated channels. 11/22/2018 InfoTech 5
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11/22/2018 InfoTech
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