1. Selecting IT 1. Premise: IT filters communication
Changes Communication Processes
Turn Taking
Control of Access
Cues
Changes Social Structures
Changes the Nature of Work
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2. 2. SMCR Model
Are needs of the sender compatible with the attributes of the intended message?
Are the messages sent compatible with the channels used?
Are the sender’s needs compatible with the channels used?
Are the messages compatible with the receivers’ needs?
Are the channels utilized compatible with the receivers’ needs?
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3. Examples of SMCR Model Motivate-Terminology (s-m)
Persuade-Metaphor (s-m)
Educate - Teleconference (s-c)
Motivate - Newsletter (s-c)
Deceive - (s-c)
Web page - Gender (c-r)
Video-conference - Age (c-r)
Training-Occupation (c-r)
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4. 3. Rich-Lean Model Definition of Rich Media Definition of Lean Media
When Each Media Should be Used
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7. 4. Rules of Thumb
If the issues are complex, then use face-to-face channel
If the issues are more routine and noncomplex, then use an asynchronous channel
If you desire more reflective thought, then use written channel
If you want to express emotions, then use channels that allow instant feedback in a visual domain
If you want content instead of relationship issues to dominate decision making, then use computer mediated channels.
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