1. Manajemen Pemasaran Global
UAS semester genAP
Manajemen Pemasaran Global

2. DUE: UAS DAY
Select a topic that interests your group. The topic could be anything that covers international marketing.
Choose an international/mnc company that could be applied to the topic you have chosen
Analyze their marketing strategies (include their marketing mix, STP, strategies of marketing), and how they succeed in Indonesia
Present your idea on May 11, 2017 (in PPT format, no more than 15 minutes per group)

3. Writing technique Follow the journal format as attached
The paper consists of
Daftar Isi
Abstract: Bhs Indonesia dan Inggris
1. Introduction
2. Company’s profile
3. Analysis of company’s marketing strategies
3.1. STP strategies
3.2. Marketing mix analysis
4. Conclusion and recommendation
Daftar Pustaka
Lampiran
22/11/2018

4. Use tables and figures on your paper Use references to cite your work
Use appendix to insert examples of ads, products, price, place (marketing mix components)
Use tables and figures on your paper
Use references to cite your work
22/11/2018