1. Must Sit w/ Team of 4! This new team will be your FINAL PRESENTATION team This new team can only include 1 other member from your midterm presentation!

2. Schedule Script HW Images Final Presentation Introduction
Product Features
Marketing
Advertisements

3. SCRIPT HOMEWORK

4. Success?
Watch again
Discuss your answers with team

5. The Single Biggest Reason Why Startups Succeed
1 - Title of the TED Talk?
The Single Biggest Reason Why Startups Succeed

6. 2 – Name of the Presenter
Bill Gross

7. 3 – Date of TED Talk & # of Views
June, 2015
3,413,135 views

8. 4 – What is his Thesis?
Through research, he has discovered that there are many factors that play into the success and failure of a startup company. Timing is one factor which plays a huge role!

9. 5 – Opinion 6 – Ethos 7 – Pathos 8 – Effective Speech 9 – Two things you learned 10 – Ask him one question 11 – Constructive criticism 12 – Group of people who would benefit the most

10. PRODUCT IMAGES
BILLY

11. You and your team will be presenting your item to the class.
Selling Your Item
With your team…
Look at the image
How to describe it?
How could it be used?
What value does it provide?
You and your team will be presenting your item to the class.

12. Language to Use Common Expressions As you can see,
Can you (all) see that
If you look here, you’ll notice that
it‘s striped
it‘s faded
it has a hole
there’s a patch
here
on the front
on the top?
on the back
inside
I’m not sure (if) you can see it clearly, so I’ve shown it here on this slide

23. FINAL PRESENTATION

24. Final Project Research, Create, & Market
In groups of 4 students (diff. from midterm team)
Must invent a product
Market Research
Customer profiles
Explain research via self-made graphs
Describe the product
Features & Benefits
Characteristics & Alterations
Functions
Etc.
Kickstarter Video / Advertisement Video

25. 15 Minute Break w/ Team!

26. FEATURES VS. BENEFITS

27. Features and Benefits

29. lady

30. Examples Features Benefit Sales Pitch Product Toy Batteries included
Product is ready to use
Ready to use, straight out of the box with no hassle and no disappointed children on Christmas morning.

31. Your gas will go further
Examples
Product
Features
Benefit
Sales Pitch
Toy
Batteries included
Product is ready to use
Ready to use, straight out of the box with no hassle and no disappointed children on Christmas morning.
Vehicle
More miles per gallon
Your gas will go further
Superior fuel consumption means you can spend less on gas and more on the things that matter to you the most.

32. Examples Features Benefit Sales Pitch Product Toy Batteries included
Product is ready to use
Ready to use, straight out of the box with no hassle and no disappointed children on Christmas morning.
Vehicle
More miles per gallon
Your gas will go further
Superior fuel consumption means you can spend less on gas and more on the things that matter to you the most.
Laptop
Portable
Use your laptop while you travel
Complete important work assignments and tasks on the move so you can take time out when you get where you’re going.

33. Two-inch insulation layer
Examples
Product
Features
Benefit
Sales Pitch
Sleeping Bag
Two-inch insulation layer
Stay warm all night
Don’t let the cold keep you up at night. Get a great night’s sleep and wake up to a full day of camp activities ready and raring to go.

34. Examples Features Benefit Sales Pitch Product Sleeping Bag
Two-inch insulation layer
Stay warm all night
Don’t let the cold keep you up at night. Get a great night’s sleep and wake up to a full day of camp activities ready and raring to go.
Alarm Clock
Two different alarm timers for weekday and weekends
Set the alarm for a different time on weekdays than on weekends
Never make that mistake of being rudely awoken at an earthly hour on a Saturday morning ever again

35. Examples Features Benefit Sales Pitch Product Sleeping Bag
Two-inch insulation layer
Stay warm all night
Don’t let the cold keep you up at night. Get a great night’s sleep and wake up to a full day of camp activities ready and raring to go.
Alarm Clock
Two different alarm timers for weekday and weekends
Set the alarm for a different time on weekdays than on weekends
Never make that mistake of being rudely awoken at an earthly hour on a Saturday morning ever again
Diet cola
Zero calories
Low-calorie version of your favorite drink
Lose weight fast and get the body you’ve been dreaming of, simply by switching to diet cola

36. MARKETING

37. Discuss the Following w/Your Team
Who do you want to market your product to? Explain in detail

38. Identifying the Market
Step One – Identify Why a Customer Would Want to Buy Your Product/Service
What's your product has to offer?
Features & Benefits

39. Benefits Motivate Buyers
Features are Valuable
BUT
Benefits Motivate Buyers

40. Features
Benefits
Made of aluminum
Round
5 inches tall
Pop tab to open
Red color
Rim near the top
Its recyclable, help environment
Fits perfectly in your hand
The perfect amount of beverage is able to be held within this size
It is spill proof before you open it
It will match your outfit and make you look good
Makes it easy to drink so you don’t drool on yourself and look foolish

41. Your Team Project Feature Benefit 1 2 3 4
What Are Your Final Team Products Features & Benefits? Take 5 Minutes to Discuss and Organize
Feature
Benefit 1 2 3 4

42. Segmenting Your Market
Some companies or people have a natural instinct to target as many people and groups as possible.
THIS IS
WRONG!!

43. Case Study
Handout

44. Case Study
Income as a business
Plan of action
Focus on
Practically / essentially
Attractive / beautiful
Top companies in USA
Intense competition
Advantage over other companies
Creating the products
Having power to plan and take action
The CEO of a management-training company has been marketing to high-class, Fortune 500 companies for more than a year now. She has received some business, but the competition has been extremely competitive and fierce. Recently, she received a call from an owner of a manufacturing facility who needed their current managers to be trained. The CEO agreed to take the job, and discovered there was virtually no competition within the manufacturing industry, because it is less glamorous to train in a manufacturing plant than in executive offices of Fortune 500 companies. The president decided to change her marketing strategy and to target only manufacturing plants. Within six months the management-training company increased their revenues by 80 percent and created a competitive edge by segmenting their market.

45. Identifying the Market
Step Two – Segment Your Overall Market
Demographic
Consumer Market
Business Market
Age
Geographic Location
Income
Size of Company
Gender
Annual Revenue
Profession
Number of Branches
Education
Number of Employ.
Family Size
Industry
Marital Status
Age of Company
Take 3.5 minutes
answer this
and

46. Identifying the Market
Step Two – Segment Your Overall Market
Psychographic
Consumer Market
Business Market
Lifestyle
Workforce Type
Fun-Seeking
Services Used
Trend
Trade Associations
Hobbies
Innovative
Status Seeking
Business Style
Sports Enthusiasts
Industry Leader
Forms of Entertain.
Employee Friendly
Take 3.5 minutes
answer this
and

47. Behavioristic Market Take 3.5 minutes answer this and High Medium Low
Not at all
Price
Quality
Brand
Variety of services
Packaging
Location
Payment Terms
Convenience of Use
Store Décor.
Take 3.5 minutes
answer this
and

48. Step Three: Research Your Market
Next Class

49. ADVERTS

53. Finishing Class HOMEWORK w/ FINAL PRESENTATION TEAMS
Solidify a product (get the ‘green light’ from Randon; via by Tuesday the 16th)
List a minimum of 4 features and their benefits
Segment your ideal market for your product
Demographic / Psychographic / Behavioristic