1. Content Is King
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2. Content Is King - Agenda
What is it important
Key Components
How do I make money
Can I Measure
Going Viral
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3. Content Is King - Components
Blogging
Content
Marketing
White Papers
Press Releases
ASJ Partners

4. Content Is King - Blogging
Measurable
Targeted
Key
Words
Conversions
Linked In
Local Market
Position
Expert
Market Positioning
Top of Mind
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5. Content Is King - Blogging
Inbound vs. Outbound
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6. Content Is King - Linked In50
Groups
Client/
Candidates
Brand
Awareness
Web
Traffic
5%/95%
Rule
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7. Content Is King - Linked In
Google PPC
Local Market
Organic Search Results
Market Positioning
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8. Content Is King - Blogging
Google PPC/Remarking
Local Market
Organic Search Results
Market Positioning
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9. Content Is King - Email Marketing
Brand
Awareness
Consistent
Touch Points
Reaching
your own
network
Highly
Measurable
Variety of Content
Options
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10. Content Is King - Email Marketing
Google PPC
Local Market
Organic Search Results
Market Positioning
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11. Content Is King - Email Marketing
Google PPC
Local Market
Organic Search Results
Market Positioning
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12. Content Is King - Email Marketing
SEO
SEO
Organic Search
Marketing
Candidates/
Clients
Social Media
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13. Content Is King - White Papers
Post to
Web
Multiple
Distribution
Conversions
Success
Story
Local Market
Position
Expert
Market Positioning
Top of Mind
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14. Content Is King - Press Releases
Message MeMessage
Press
Release
Timing
Relevance
Consistency
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15. Content Is King - Summary
Postion
Expert
Branding
SEO
Marketing
Top Of
Mind
Consistency
Candidates/
Clients
Social Media
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16. President ASJ Partners
Contact Information
Steve Isenberg
President ASJ Partners
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