1. Globalization & Culture

2. What is Culture? Attributes Symbolic Information
Self-expression- Language, music, art, etc.
Symbolic
Information
Slow to change
Causality

3. IKEA Adapts Brand name ↑ gl. Demand
Tailored catalog; 1-size fits all products
Ethnographers
Set prices by market

4. More or Less Alike? (DQ 1) Hyperglobalizers:
More, and it’s a bad thing
Homoginization
‘Culture Industry’
‘McDonaldization’
Uniform standards
‘Ethos of Infantilization’

5. The English Empire Disadvantages Hostility toward ‘Englishnisation’
Disenfranchises slow learners
Fluent speakers’ expectations
May get complacent

6. Iceland & France Threats Technological devices
Fear of lack of global competitiveness
Cultural dilution
Threat of foreign competition
= Decline of traditional communities

7. More or Less Alike? (DQ 2) Optimists: More, and it’s a good thing
Americanization
New forms cultural expression
‘Glocalization’
‘Hybridity’

8. The English Empire Benefits Recruit globally Reach global markets
Gl. production teams
Foreign acquisitions
Promotes ‘free thinking’
Faster meetings
Neutral language

9. Iceland & France Benefit from English as the lingua franca Imports
Exports
Global job opportunities
= Infusion of products, exposure to new stuff
↑ shared knowledge
↑ interaction

10. News Rappers Non-trad. format, YouTube French & local Wolof
Rap engages/mobilizes
French & local Wolof
Medium spread to other countries
Foreign correspondents
‘Journartists’ who ‘edutain’
Humor

11. News Rappers (cont.) Objectives: Reach youth Combat info overload
Ed. media consumers

12. Languages How well do you know ‘English’? Could you pass me a rubber?
Can I borrow your torch?
Could you put the billy on?
Would you like an ice block?
Did you see that sheila?

13. Impact on Languages Disagree about direction
Question dominance of any one
Extinction trend- Why?
↓ indigenous groups
↓ dialects
Year
# of Languages
1500
145,000
2007
<7,000
2100
Expect loss of 50%-90

14. Factors & Actors Exploration Migration Education Consumerism
Colonization
Migration
Mixed languages
Education
Discipline jargon
Cost/availability
Consumerism
Distribution

15. Factors & Actors (cont.)
Media
Communication, entertainment
MNC Media
Shape identities, desires
Small group dominates
Affects values
Weakens civic bonds
Less journalistic

16. Global Consciousness Barriers Cultural imperialism Cultural relativism
Advantages
Share ideas
Brings together diverse groups
Social media, travel, products

17. Recap Tensions Globalization of languages
Hyperglobalizers v. Optimists
Globalization of languages
Disappearing
English as business lingua franca
More interaction= need for communication
Reactionist policies
Mass media rules