1. The Role of User Interface for Home Area Networks
Ishak Kang
577 Howard Street, San Francisco, CA P:
Blog: blog.dotui.com
empowering self-control™

2. Benefits of the a smart grid?
Operational efficiency
AMI/MDM
Reliability of service
Centralization vs. Micro-grids
Atmospheric carbon reduction
Transition to renewable generation
Cost-savings?
Not immediate, but long-term

3. Smart Grid as a Four Party Marketplace
Who is the 1st party?
Utility
Telco/MSO
Vendor
Consumer
New role for 4th party?
Security
Ease of use
Support
Apps

4. Who’s HAN is it anyway? Is it the “edge of the smart grid?”
Who’s paying for it? Financing?
What is the opportunity cost?
Value proposition?
Convenience
Functionality
Savings?

5. We are Predictably Irrational
Context is King
Theory of Affordances (the action possibilities of which a person is aware)
Choice Architecture (frame the options)
Jevon’s Paradox (resource is squandered if cheap)
Spimes (killer app: Google your shoes)

6. Standardized User Interfaces Everywhere
We interact with UI daily
Key to safety, efficiency, and behavior change
Universal is best

7. References for Further Discussion
Four Party Market Model
Envisioned by Doc Searls, Berkman Fellow at Harvard, director of ProjectVRM (vendor relationship management)
Predictably Irrational
Title of 2008 book by Dan Ariely, Behavioral Economics professor at Duke
Choice Architecture
Coined in Nudge, a 2008 book by Richard Thaler and Cass Sunstein, professors at U. of Chicago
Theory of Affordances
Title of 1977 article by Psychologist James J. Gibson, later expanded as Cognitive Design by Donald Norman, professor at Northwestern U.
Spimes
Coined by Bruce Sterling in his 2007 book, Shaping Things