1. Marketing Basics
Marketing 1

2. Marketing
Marketing is the process of developing, promoting, and distributing goods and services to meet customer wants and needs.

3. Goods v. Services Goods: tangible (can touch)
Example: pen, football, t-shirt
Services: intangible (cannot touch)
Example: dry cleaner, waiter, teacher

4. Target Market
Target Market: “focuses all marketing decisions on the specific group of people you want to reach”
EXAMPLE: The Target Market for the School Store is high school students, parents, and Falcon fans.

5. Used to describe Target Market
Market Segmentation
dividing the total market into smaller groups of people who share specific needs & characteristics
Demographics: “statistics that describe a population in terms of personal characteristics”
Age
Race
Gender
Income level
Used to describe Target Market

6. Marketing Concept
The marketing concept:“states that to make a profit a business must focus all efforts on satisfying the needs & wants of the customer”

7. The Marketing Mix Product Place Price Promotion People (Target Market)
The marketing mix: “The 5 P’s”
Product
Place
Price
Promotion
People (Target Market)

8. Marketing Mix Project Students divide into teams of 2-3 people
Design a new item for the BWHS school store (may use customink.com to complete design)
Apply the Marketing Mix to this new product
Create a PPT presentation to present to class