1. Planbooks and Presentations

2. Class Grade
Points: Exams: Exam Exam Group Project: Draft of Situation Analysis 10 Draft of Campaign Strategy 10 Draft of Remaining Sections 30 Group Project Campaign Summary Report Group Grade 40 Individual Grade 60 Group Project Pitch Meeting 25 Group Project Peer Evaluation 25 Press Conference: Press Kit and Media Contact Sheet 10 Press Conference 10 Participation and Attendance: Participation Score 30 TOTAL 450

3. Group Project Activities
Draft of Situation Analysis
Draft of Campaign Strategy
Draft of Remaining Sections
Group Project:
Campaign Summary Report
Group Grade
Individual Grade
Group Project Pitch Meeting
Group Project Peer Evaluation

4. Plansbooks 1. Campaign plan 5 Sections, 40-50 pages
Each person/pair has primary responsibility for one section of the plan, but must be highly integrated with the other sections
Describes in detail the nature of the campaign proposed for the client while persuading them
Should be detailed and highly polished.
Graded on critical thinking, strategic decision-making, creativity, problem solving, and the integration of ideas from the course.
Choices should be clearly identified and substantiated by research, references, and reasoning.

5. Presentations 2. Pitch meeting
Oral summary and powerpoint presentations
Covers all aspects, all people present
Grade based on the quality and skill with which the agency presents an oral summary of its campaign plan.
Be informative and persuasive - need both skills
Must articulate the goals/strategies of the campaign and the rationale behind creative, media, and pr/promotional strategies, and their overall integration.

6. …Group Project Activities
3. Peer Evaluations
Students will evaluate all other students in their group project agency
Evaluations by other member of their group worth 25 point toward final grade
Submit these at the final exam, whichever time you take it.
FINAL EXAM-ALL IN VILAS 2195
(5/6/2017, Wednesday from 12:00 PM – 2:00 PM) – In Room 2195
(5/9/2017, Wednesday from 7:45 AM - 9:45 AM) – In Room 2195
(5/9/2017, Wednesday from 2:45 PM -4:45 PM) – In Room 2195

7. Outside Class Meetings
Pitch meeting
Meet in Nafziger for the presentations
Runs from 5:30 PM – 9:30
Faculty and Students Vote on Winner
The group winning the student vote will receive 5 bonus points.
The professors, TA, and expert(s) will award 10 bonus points based on their evaluations of the campaign plans books and pitch presentation - this determines the winning account