1. Targeted brand ACCELERATION PLAN across email, post, online, print and in-store

2. 18,576 redemptions 45,000 samples* distributed with 50p MONP coupon
*Samples of 50ml emollient body wash
The Challenge
Mum & Me launched into the market in 2011 with stiff competition from the market leader Johnson & Johnson and cheaper own label products. They wanted to EDUCATE consumers on the benefits of their products and DRIVE SALES across the FULL MUM & ME RANGE
Our Solution
The Results
Online Sampling saw
coupon redemptions
50p CROSS COUPON offer on 250,000 bottles of CAREX HANDWASH
A multi-channel ACCELERATION PROGRAMME. Designed to RAISE AWARENESS, ENCOURAGE TRIAL and DRIVE SALES amongst the Mum & Me audience across numerous platforms. Communicate the KEY MESSAGES to this audience from BUMP to BABY to NEW MUM.
6,136
Carex Handwash cross-coupon offer resulted in:
18,576 redemptions
(3.71%)
Amplification
s sent to 199,000 recipients with £1 printable coupon. 1,000 coupons claimed.
Direct Mail sent to 5,000 people on CMM database testing 50p vs £1 coupons
Emollient 50ml sampling via post sent with coupon. 1,726 redeemed (3.84%)
FREE Baby Shampoo (worth £2.49) for every reader of Mother & Baby magazine.