1. Understanding and Using Persuasion
Analyzing Arguments
Understanding and Using Persuasion
Persuasion

2. Terms for Persuasion DICTION-
The choice of words used by a writer or speaker.
SYNTAX-
The arrangement/sequence of words used by a writer or speaker.
VOICE-
The writer’s style of expression that displays his/her personality.
IMAGERY-
Words are used to create a mental picture or sensory impressions.

3. Terms for Persuasion CONNOTATION- RHETORICAL FALLACY-
The implied meaning (not explicit meaning of text but between-the-lines).
RHETORICAL FALLACY-
Reasoning within an argument that may not be correct, true, or valid but may still be convincing.
Emotional Fallacy- plays on emotions of audience or reader
Ethical Fallacy- Self-serving reasoning used more to elevate the author/speaker than to address an issue.
Logical Fallacy- uses faulty/incorrect logic for support

4. Terms for Persuasion TONE- BIAS- INFERENCING-
The attitude of the writer/speaker.
BIAS-
A belief or tendency that keeps a person from being completely open-minded and unprejudiced.
INFERENCING-
The drawing of logical conclusions using the evidence or details that are present in conjunction with logical reasoning.

5. Terms for Persuasion
SUBJUNCTIVE MOOD-
A verb mood that expresses a wish or command. (If I wasn’t working, I would go with you. If you don’t get over here, I will leave you!)
COUNTER ARGUMENT-
The writer presents the opposite side of the argument in order to disprove it and reinforce his/her own side..

6. Terms for Persuasion
VALIDITY-
The speaker/writer uses correct and truthful sources.
RELIABILITY-
The speaker/author uses believable, credible sources .
CREDIBILITY-
The speaker’s sources are believable, common knowledge, or can be confirmed.

7. Terms for Persuasion TYPES OF EVIDENCE
LOGICAL-Uses rational, logical thought.
EMPIRICAL- Based on scientific observation or experience rather than theory.
ANECDOTAL- Based on personal observation rather than scientific evidence.

8. “Must haves” for a persuasive essay
Introduction with a clear thesis!!!!
Refutation or counter argument
Appeal to Logos, pathos, ethos, or all!
Conclusion- hit it out of the park!! Challenge!!