1. Media

2. Media Functions 90% of Americans receive information from TV Entertainment-some TV has made political issues-AIDS, incest, spousal abuse

3. Media Functions Reporting the News- most important function of all mass media

4. Media Functions Identifying public problems-determines what the government ought to do Public agenda-issues that are perceived by member of the political community as meriting public attention and government action

5. Media Functions Socializing new generations-instruct people on the historical values of the society Providing a political forum-use the media to sustain interest in campaigns Make money

6. History of the media Media was difficult at 1 st because of the lack of technology 3000 newspapers in 1860-concentrated on crimes and scandals

7. Mass Readership Inventions led to mass readership High speed rotary press telegraph

8. Popular press/Yellow Journalism At the turn of the century publishers allowed editors to engage in yellow journalism- sensational, irresponsible journalism A person personal activities became front page news Still around today The Star National Enquirer

9. The Age of the Electromagnetic signal Nov. 2, 1920-KDKA Pittsburgh had the 1 st radio program that featured political returns By 1924 there were 1,400 radio stations NBC radio started on Nov. 15, 1926- network broadcasting became a reality

10. Revolution of the Electronic Media The advent of pay TV/Cable TV/Subscription TV/ Satellite TV and the internet have completely changed the electronic landscape Narrowcasting- broadcasting targeted to 1 small sector of the population

11. Electronic Media Between 1982-1997-network TV viewership dropped from 72% to 53% Internet grew from 0% to 40% during the same period

12. Talk Show politics In 1997 there were 24 national TV talk shows 1998-2000 Talk radio programs

13. TV TV is the most influential medium 1963-11 minutes dedicated to news 1998-3 hours dedicated to news CNN became the 1 st all news 24 hr TV network

14. TV TV is attractive because it relies on pictures rather than words TV is satisfied with the sound bite- several second comment selected or crafted for its immediate impact on the viewer

15. Media and Political Campaigns All forms of the media have an impact on American society

16. 3 types of TV coverage in campaigns Advertising Management of the news coverage Spin-an interpretation of campaign events or election results that is most favorable to the candidates campaign strategy Spin doctor-political advisor who tries to convince journalists of the truth of particular interpretations of events

17. 3 types Debates

18. Media and the Government Because the president is so important there is a White House Press Corp-group of reporters that follow the every move of the president

19. Press Secretary Press secretary- person responsible for representing the White House before the media

20. Press and public agenda The media plays an important role in setting public agenda The media help determine to a significant extent the policy issues that need attention

21. FCC FCC-regulates communication by radio, television, wire and cable The # of radio stations has been controlled for many years

22. Media controlling themselves The National Association of Broadcasters put together a code of ethics and conduct Calling an election

23. Citizens and media Citizens have the right to media access

24. Bias The media is to report the news/events and keep bias out of the broadcast