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Published byEllen Bluett Modified over 10 years ago
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Communicating Preparedness Overcome barriers to planning Understand perception of risk Consider presentation of message – Hazards – Response options Validate personal experience
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All-Hazards Planning Applies to a range of emergencies Identifies common tools & resources Efficient & effective Response options –Shelter-in-place –Evacuate
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Motivators Actual Events –Hurricanes Katrina & Rita –Chemical spill in a neighborhood –House fire Public Information –National Preparedness Month –Preparedness campaigns –Media coverage
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31% Percentage of Americans with a basic family emergency plan. Source: Columbia University Annual Preparedness Survey, July 2007 Personal Experience
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47% Percentage of Americans who believe they will experience major disaster in next 5 years. Source: Columbia University Annual Preparedness Survey, July 2007 Perception of Risk
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43% Percentage of Americans not planning to do anything to prepare. Source: Columbia University Annual Preparedness Survey, July 2007 Perception of Risk
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92% Percentage of Americans who wouldnt evacuate (most common reason: care of a dependent) Source: Columbia University Annual Preparedness Survey, August 2006 Vulnerable Populations
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26% I havent had time to do it. Barriers to Planning 21% Im not sure where to begin. Source: Columbia University Annual Preparedness Survey, July 2007
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Activity Personal Preparedness as a Health Intervention
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Shelter-in-Place
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Evacuation & Communication
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Review & Support Others
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