2. Form Your Future: A National FAFSA Completion Campaign
56% completion rate isn’t good enough.
In 2016, NCAN invested in a national campaign to increase FAFSA completion rates nationwide, especially among low-income, minority, first-gen students.
High school graduates who complete the FAFSA are 63% more likely to enroll in college than those who do not fill out the form.
Millions of Americans are leaving more than $24 billion in financial aid unclaimed each year.

3. Studies have shown that students don’t think they’re eligible for aid.
Source: National Postsecondary Student Aid Study

4. #1: Get educated.
How to fill out the FAFSA guide
FSA ID
Dependent vs. Independent students
Parents
Personal information
Confirmation
Filling out the FAFSA
Underage and undocumented students
Financial information
College/career school selection
Changes to the FAFSA
What comes next: six things to do after filing the FAFSA*
#2: Spread the word. 1. Social media toolkit including editorial calendar for Facebook, Instagram, Twitter & LinkedIn.
2. Outreach s.
3. Press release.
4. PSA scripts 0:15 & 0:30.*
5. Morning announcement scripts.
6. Logos.
7. Posters & flyers.
#3: Host an event. 1. Call for volunteers.
2. Parent/student invitation.*
3. What to bring checklist.*
4. Event planning timeline & checklist.
5. Event presentation: How to fill out the FAFSA.
6. Registration form.
7. Student exit survey.
8. Ideas for incentives.
9. Event promotions.
10. FSA ID cheat sheet.*

5. What’s our core message?

6. No matter if… you’re unsure if you need it.
No matter if… you already have savings.
No matter if… you’re afraid to take out loans.
No matter if… you think you need good credit.
No matter if… you’d rather pay your own way.
No matter if… you don’t have anyone to help you.

8. The Results.

9. DRIVING SUCCESS:
154,858
Campaign clicks to fafsa.ed.gov, between influencers, social content (paid and organic), and partner posts.

10. A 2% increase in FAFSA completion can result in $1
A 2% increase in FAFSA completion can result in $1.4 billion in additional Pell Grants and 172,500 additional college degrees.