1. Chris Wiborg Enterprise Architecture Marketing Manager Cisco Systems
The Enterprise Architecture Payoff: Data Centers that Transform Government
Chris Wiborg
Enterprise Architecture Marketing Manager
Cisco Systems

2. Agenda Enterprise Trends Customer Priorities Enterprise Architecture
Data Center 3.0

3. Multitude of Trends Creating Market Transitions

4. Trends Align to Three Major Themes Driving Customer Transformation
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Trends Align to Three Major Themes Driving Customer Transformation

7. Responsiveness Is #1 IT Goal, Not Cost Cutting
Efficiency,
cost control
IT innovation, flexibility, responsiveness
Reduce IT costs
Shift costs from maintenance to new projects
47%
24%
Contribute to business process optimization
Simplify corporate compliance processes
Move to “IT as a service” model
39%
30%
28%
Improve responsiveness to business
58%
What are your IT organization’s top objectives during 2008?
In surveying IT organizations of all sizes worldwide, EIU found IT consistently trying to respond to two common but often competing imperatives:
Efficiency and cost control—reflective of the reality that today IT is largely viewed as utility. In fact, 47% identified cost reductions as a top IT priority for 2008.
Flexibility and responsiveness to the business—58% identified this as a top IT business priority for 2008, and 28% have a long-term goal of moving to an “IT as a business service” model
IT broadly recognizes a compelling need to change the way it operates in order to manage these competing priorities. 58% are in the process or have already completed an organizational transformation project, and another 29% are considering one. (EIU)
72% of respondents at all levels see value in engaging in IT transformation, with half of these personally advocating for change. In addition to recognizing change as a prerequisite for better IT efficiency and a vehicle for gaining business relevance, most also see personal benefits in the form of skills development, greater ability to focus on what they do best, etc.
On the other hand, IT remains very conscious that it will be measured first and foremost on its ability to deliver its existing services more efficiently. Approximately 45% thought the greatest benefits of IT transformation to the business would be cost savings, and smoother, more flexible operations—the types of typical CIO careabouts we saw earlier.
Yet, a smaller group still saw the primary business benefits in “CEO” terms: increased sales (20%) and profits (27%)
Similarly, the greatest concerns regarding undertaking IT transformation had to do with overall cost and with managing change will continuing existing operations.
Source: The Economist global survey, Jan./Feb. 2008

8. Challenge: the “Accidental Architecture”
Low Responsiveness
Ballooning Maintenance Costs
Limited Ability to Innovate 8

9. Enterprise Architecture
Business Drivers
Technology Architecture
“The practice of aligning processes, information systems and personnel with the organization’s core goals and strategic direction.”
Wikipedia

10. A Two-Tier Approach to Architectural Change
IT’s Top Project Priorities Through 2008
Consolidate IT
Infrastructure
Improve Data Security
Virtualize Servers,
Storage
Adopt SOA
Early movers: conservative, incremental approach
Fast followers: many looking at consolidation, virtualization, SOA at the same time
Source: The Economist global survey, Jan./Feb. 2008 10

11. Source: http://www.army.mil/
The Promise of SOA
Architects believe that SOA can help businesses respond more quickly and cost-effectively to changing market conditions
They’ve sold SOA to the business by suggesting that through exposing key business functions as reusable services SOA enables:
A more consistent approach to the implementation of business policies
(better)
Improved Resource Utilization (cheaper)
Improved Business Agility (faster)
Source:

12. The Promise of Virtualization
Architects believe that virtualization can help businesses to get more value not only from hardware and software infrastructure but also from the labor required to keep your systems up and running
In justifying requests for funding they tout:
Higher efficiency – power, cooling, real estate (cheaper)
Improved resilience – disaster recovery (better)
Increased agility – rapid provisioning (faster)
Before Virtualization After Virtualization
Source:

13. Virtualization Impacts the Data Center Technology, People and Process
Infrastructure
Virtual Machine the new ‘Atomic Unit’
Higher Density CPUs, More I/O
Asset Consolidation
Applications
Dynamic Movement of VMs / Applications
Remote/Mobile Access to Centralized Assets
Greater Emphasis on Security, Trust
Operations
Requires Continuous Availability/Provisioning
Reduces Visibility into ‘Hidden’ Resources
Breaks Current Organizational Model 13

14. Virtualization is Part of a Journey
Consolidation
Improved Utilization, Efficiency
Virtualization
Improved Flexibility, Responsiveness
Automation
Policy-based Adaptive Infrastructure
Dynamic Service Automation
“Virtualization is no longer an early adopter phenomenon”2
Semi-Automated Provisioning
Static Service Automation
Agility
“More than half of companies are well down the infrastructure consolidation path”1
Storage Virtualization
Application Virtualization
Network Virtualization
“Virtualization is a major enabler for Infrastructure and IT Automation”3
Server Virtualization
Branch Infrastr. Consolidation
Data Center Consolidation
“Customers are seeking more advanced capabilities for their virtual environments”3
Storage Consolidation
Server Consolidation
Time
1Gartner 11/2006 IT Infrastructure customer survey
2IDC 2006 customer survey
3Gartner Bittman 2007 14 14

15. Network is Ready for the New Virtualized IT
IT Relevance and Control
CENTRALIZED
Mainframe
DISTRIBUTED
Client-Server, N-Tier
VIRTUALIZED
Service-Oriented, Web 2.0
Infrastructure Provisioning
App Delivery
Server Switching
Storage Switching
SLB / Firewall
LAN Switching
IP Routing
Application Architecture Evolution 15 15

16. Leveraging Virtualization in the Data Center
Application 1
Application 2
Virtual Servers / Machines
Virtual Servers / Machines
VLAN 1
VSAN 2
Virtual
SLB Context 2
SSL Context 3
Virtual LANs
Virtual LANs
VLAN 1
VLAN 2
VLAN 3
VLAN 2
VLAN 3
Device Level Virtualization to
Virtual Services
Virtual Network Services
Virtual Network Services
Virtual Firewall Context 1
Virtual Context 1
Virtual Context 2
Virtual Context 3
Physical Blade
Virtual SANS
Virtual SANS
VSAN 1
VSAN 2
VSAN 3
VSAN 1
VSAN 3
Virtual Storage
Virtual Storage
Traditional Virtualization
Creating a virtual element
VFrame Enabled Service Orchestration
Creating an End-to-End Virtual Service 16

17. Five-Phase Technology Plan Rich Innovation Pipeline
Server Networking
Storage Networking
Unified Fabric
VM-Optimized Networking
Transparent Virtualization
Catalyst LAN Switching
Security
Application Networking
MDS Directors
Intelligent Storage Apps
Fabric SAN
Branch WAN Optimization
Nexus 7000
Nexus 5000
FCoE, DCE
10/40/100 GbE
NX-OS
In the Network
On the Server
Per VM Services
VM Mobility
Branch Virtual Machines
All Resources Connect to a Cisco Unified Fabric
Automated, Virtualized, Unified, Transparent

18. IT Infrastructure Needs to Evolve
‘Accidental Architecture’
Manual Box Provisioning
Silo’d Organization, Goals
Fortress Attitude
Agile, Resilient, Adaptive
Service Orchestration
Integrated Teams, SLA’s
Collaborative Attitude To
From

19. Summary
The Next Generation Data Center will be virtualized across all infrastructure
Cisco Data Center 3.0 provides a pragmatic roadmap to the Virtualized Data Center
Cisco is delivering new capabilities for People, Process and Technology:
Enhancements to Application Delivery, Service Provisioning, Programs, Training
Much more to come…