1. Lesson 1.6
Where Are We Now?
Copyright © 2012 by Sports Career Consulting, LLC

2. Where Are We Now? History of SEM
LESSON 1.6
History of SEM
Where Are We Now?
200 million Americans, or 7 of every 8 adults, consider themselves sports fans
American fans spend an average of 8 hours per week consuming sports content
More than 200 million sports fans visited sports related websites in the month of March alone (in 2012), with Yahoo! Sports leading the way with nearly 50 million visitors
Copyright © 2012 by Sports Career Consulting, LLC

3. Where Are We Now? History of SEM
LESSON 1.6
History of SEM
Where Are We Now?
The fantasy sports industry has an estimated total market impact of $4.48 billion dollars annually
Fantasy sports have grown to include everything from Premier League soccer to fantasy bass fishing leagues
Copyright © 2012 by Sports Career Consulting, LLC

4. Where Are We Now? History of SEM
LESSON 1.6
History of SEM
Where Are We Now?
Employers paid out an estimated $175 million in wages to workers for time on the job spent sneaking peeks at games online, checking scores or managing office pool brackets during the first two days of the 2012 March Madness basketball tournament. According to a report from employment consulting firm Challenger, Gray & Christmas, the tournament sucked 90 minutes out of each workday for 2.5 million workers
A study conducted by the European Central Bank suggests that the soccer World Cup (played every four years) significantly slows down activity in the world’s stock exchanges
Copyright © 2012 by Sports Career Consulting, LLC

5. Where Are We Now? MOVIES History of SEM
LESSON 1.6
History of SEM
Where Are We Now? MOVIES
The top 5 biggest combined grossing movies in a single weekend at the box were released within the past five years (Marvel’s The Avengers, Harry Potter and the Deathly Hallows: Part II, The Dark Knight, The Hunger Games, Spider-Man 3)
Actors and actresses are being paid more now than ever, particularly those with proven “star power” who can draw a crowd (Tom Cruise earned a reported $75 million between May 2011 and May 2012)
Copyright © 2012 by Sports Career Consulting, LLC

6. Where Are We Now? MUSIC History of SEM
LESSON 1.6
History of SEM
Where Are We Now? MUSIC
In 2011, Apple announced that over 15 billion songs had been downloaded from its iTunes store
By contrast, 2006 was the first year to see over 1 billion digital download tracks sold
Copyright © 2012 by Sports Career Consulting, LLC

7. Where Are We Now? BOOKS History of SEM
LESSON 1.6
History of SEM
Where Are We Now? BOOKS
The wild popularity of Author Suzanne Collin’s The Hunger Games series of books shows the crossover appeal books have with other forms of entertainment, spawning a box office smash and top selling soundtrack
In March 2012, Amazon announced that Collins had become the best-selling Kindle ebook author of all time
With just a $78 million production budget, the first Hunger Games still produced the third-largest weekend gross opening ($152.5 million) of any movie in history (at the time of its release)
Copyright © 2012 by Sports Career Consulting, LLC

8. Where Are We Now? BOOKS History of SEM
LESSON 1.6
History of SEM
Where Are We Now? BOOKS
The film already ranks in the top 50 of the highest-grossing films worldwide
The Hunger Games soundtrack sold a whopping 175,000 copies in its first week, becoming the first theatrical soundtrack to debut atop the Billboard 200 chart since Michael Jackson’s This Is It in 2009
The soundtrack also shot up the charts on iTunes, reaching the top spot on the digital music stores’ chart in just one day
Copyright © 2012 by Sports Career Consulting, LLC

9. Where Are We Now? BOOKS History of SEM
LESSON 1.6
History of SEM
Where Are We Now? BOOKS
In 2011, author John Locke became the first self published writer to sell over one million copies of books in Amazon’s kindle digital bookstore
Copyright © 2012 by Sports Career Consulting, LLC

10. Where Are We Now? VIDEO GAMES
LESSON 1.6
History of SEM
Where Are We Now? VIDEO GAMES
In 2011, the video game “Call of Duty: Modern Warfare 3” became not only the fastest video game to reach $1 billion in sales, but also the fastest-selling entertainment product of all time when it surpassed the milestone in just 16 days
Copyright © 2012 by Sports Career Consulting, LLC

11. Where Are We Now? VIDEO GAMES
LESSON 1.6
History of SEM
Where Are We Now? VIDEO GAMES
Following the success of Nintendo’s wildly popular “motion sensor” technology introduced with its Wii platform, Microsoft launched a controller-free gaming system in 2010 to rave reviews. The Kinect system sold 1 million units in its first ten days in the marketplace.
Copyright © 2012 by Sports Career Consulting, LLC

12. Where Are We Now? VIDEO GAMES
LESSON 1.6
History of SEM
Where Are We Now? VIDEO GAMES
EA Sports announced that its popular college football video game NCAA Football 12 sold 700,000 copies during its first two weeks on store shelves, a franchise record (sales were up 17% compared with last year's NCAA Football 11)
Copyright © 2012 by Sports Career Consulting, LLC

13. Where Are We Now? VIDEO GAMES
LESSON 1.6
History of SEM
Where Are We Now? VIDEO GAMES
The popular Angry Birds franchise of mobile games set a record in 2012 when “Angry Birds Space” took just 76 days to reach the 100 million downloads plateau
Copyright © 2012 by Sports Career Consulting, LLC

14. Where Are We Now? THEATRE
LESSON 1.6
History of SEM
Where Are We Now? THEATRE
By the summer of 2012, Broadway smash Wicked had already grossed over $2 million in ticket sales while The Book of Mormon, which has been on Broadway for over a year, was still performing to crowds of % capacity
Copyright © 2012 by Sports Career Consulting, LLC

15. Where Are We Now? THEATRE
LESSON 1.6
History of SEM
Where Are We Now? THEATRE
Broadway raked in over $1.1 billion during its , 53-week season, making it the highest grossing season in Broadway's history for the second year in a row
Copyright © 2012 by Sports Career Consulting, LLC