1. MMANC Annual Conference
Tie into TIERS A New Framework for Practical Public Engagement at the Local Level
MMANC Annual Conference
Wednesday, November 15, 2017

2. Agenda Welcome About ILG Overview & Context: Public Engagement
Wrap Up
Case Story
TIERS Public Engagement Framework
Exercise: Challenges & Barriers
Overview & Context: Public Engagement
About ILG
Welcome

3. The Institute for Local Government research and education
2017 CCAC - ILG
4/12/2017
The Institute for Local Government
ILG is the non-profit
research and education
affiliate of
How many of you have ever heard of ILG? Let’s get a show of hands.
ILG is the …..
"Engaging the Public on Hot Topics"

4. ILG’s Mission Promoting good government at the local level
2017 CCAC - ILG
4/12/2017
Promoting good government at the local level
Practical, impartial and easy-to-use materials
"Engaging the Public on Hot Topics"

5. ILG’s Program Areas Public Engagement Sustainable Communities Ethics
Collaborations & Partnerships
Local Government Basics

6. ILG’s Public Engagement Program

7. An Overview of Public Engagement
Your agency’s targeted audience; keeping in mind the various populations who will be impacted by the decision at hand.
Who
A mix of engagement ‘elements’ (or activities) chosen after thoughtful analysis.
What
At locations that make sense given who you are trying to reach. (Go to them)
Where
Within a timeframe that allows for adequate planning, execution, analysis of data received so it is useful to the decision making body.
When
Through intentional activities such as surveys, in person and/or online engagement; focus groups, tabling at community events, social media.
How

8. WHY?
Better identification of the public’s values, ideas and recommendations
More informed residents- about issues and about local agencies
Improved local agency decision-making and actions, with better impacts and outcomes
More community buy-in and support, with less contentiousness
Faster project implementation with less need to revisit
More trust- in each other and in local government

9. “Beyond the Usuals” Newcomer Communities Renters Young Adults Latino
Asian and Pacific Islander
African American
Gay, Lesbian, Bisexual and Transgender
People with Disabilities
Low Income
And… Anyone who is busy: work, kids, etc.

10. Skip over this slide, just to show the image w/ iap2 logo- there is more info available

11. IAP2 Public Participation Spectrum
Inform
Consult
Involve
Collaborate
Empower

12. 2015 Evaluation

13. 2015 Evaluation

14. 2015 ILG Survey

15. 2015 ILG Survey

16. 2012 ILG & Public Agenda Survey

18. Exercise: Challenges & Barriers
2017 CCAC - ILG
4/12/2017
Exercise: Challenges & Barriers
Please write down… What challenges does your district face when engaging the public?
"Engaging the Public on Hot Topics"

19. Exercise: Challenges & Barriers
2017 CCAC - ILG
4/12/2017
Exercise: Challenges & Barriers
In pairs share… What challenges does your district face when engaging the public?
"Engaging the Public on Hot Topics"

20. TIERS Video 2017 CCAC - ILG 4/12/2017
"Engaging the Public on Hot Topics"

21. THINK INITIATE ENGAGE REVIEW SHIFT Self Assessment
Consider PE Approach
Contemplate Community Landscape
INITIATE
Draft PE Approach
Develop Outreach Plan
Reality Check
ENGAGE
Implement PE Approach
Implement Outreach Plan
REVIEW
Evaluate PE Approach
Evaluate Outreach Plan
SHIFT
Internal Organizational
External
Policy Change
TALK ABOUT TRAINING AND 2016/17 work- San Joaquin County

22. THINK Step 1: Self-Assessment Step 2: Consider PE Approach
Public Engagement Project Assessment
Agency Assessment
Step 2: Consider PE Approach
Draft PE Approach for Specific Effort
Draft PE Approach for Agency Wide Application
Step 3: Contemplate Community Landscape
Create/update List of Local CBOs and others
Identify diverse locations to hold meetings w/ target audiences in mind

23. INITIATE Step 1: Draft Public Engagement Approach
Choose a mix of in person and online activities
Consider: timeline, budget, staffing, who will facilitate, how will data be gathered, what might go wrong
Step 2: Develop Outreach Plan
Create an Outreach Plan
Consider what you know from your “community landscape”
Step 3: ‘Reality Check’
Are there local, state or federal laws or regulations you need to consider?
Internal “politics”/ larger “Politics”

24. ENGAGE Step 1: Implement PE Approach Step 2: Implement Outreach Plan
Execute your plan
Ensure roles are clear; adjust as appropriate
Step 2: Implement Outreach Plan
Implement your plan, prioritizing outreach
Ensure targeted audiences are represented (authentically) within your plan
Step 3: ‘Reality Check’
Are there internal organizational “politics” or challenges that have changed?
Check in with key community leaders on a regular basis to understand new or coming issues
So now, I’m going to show you a quick second overview of some tools you can use. This is list is definitely not exhaustive, there are dozens, if not hundreds, or other tools out there. ILG isn’t endorsing any of these, I’m just using them to show you a small example of what is out there. If you are ever interested in learning more or in a specific area contact us and we can share additional lists.

25. REVIEW Step 1: Evaluate PE Approach Step 2: Evaluate Outreach Plan
Evaluate your plan
Consider: What worked? What could have been better? Is training needed?
Step 2: Evaluate Outreach Plan
Evaluate your outreach plan
Consider: What worked? Is training needed? Are there community leaders to build stronger ties with? Ask for help
Step 3: What Barriers Did You Overcome?
Internal organizational barriers?
Other political barriers?

26. SHIFT Step 1: Internal Organizational Step 2: External: Your Community
Consider beneficial organizational shifts
For example: PE assigned within job description(s); commitment to train electeds and staff; ongoing communication strategies; periodic surveys
Step 2: External: Your Community
Consider beneficial shifts in external relations
For example: Set and track metrics related to in-person and phone meetings with diverse and underrepresented community members; engage with local leadership programs
Step 3: Policy Change
Consider policy review/change/
adoption
Commitment to review PE related policies if they have not been systematically reviewed in 10 yrs; Adopt a resolution demonstrating commitment to PE

27. Call to Action What is something you can do?
Who is someone in your own “community landscape” that you will meet with in next 3 months?

28. Case Story

29. TIERS Templates & Learning Lab
Assessment
Community Landscape
Meeting Logistics
Outreach
Facilitation Plan

32. TIERS Learning Lab March 2018- Sacramento
Comprehensive 6 month training program
for local government teams of 2-5
Learn a step-by-step framework and practical tools to successfully plan and implement your public engagement
Apply the TIERS process to your specific public engagement projects
Discuss strategies to overcome a variety of barriers and challenges
Receive customized coaching and technical assistance from ILG’s public engagement staff
Connect with others in your region to share real-world case studies and provide mutual support for successful public engagement work
Valuable meeting skills and communication techniques that can be applied to many areas of your work both now and in the future
March Sacramento

33. Questions?

34. Sign up for our newsletter at ca-ilg.org
Contact Information
Madeline Henry
(916)
Melissa Kuehne
(916)
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