1. Promote Rotary

2. KICK IT… into gear!
PI does not equal !

3. Who would you trust with your cash?

4. The guy who comes to see you driving this or…

5. … or the one driving this?

6. Seeing is believing!
How you portray your club impacts on everything – donors, community support, corporate sponsorship, membership and more..

7. How does your club appear to your members, your community and your friends?

8. Boring? Elitist? Unfriendly? Prejudiced?

9. Vibrant? Fun? Friendly? Flexible? Community Heroes?

10. Rotarians of social media

11. Rotary International realised we had a problem and rebranded itself
Rotary International realised we had a problem and rebranded itself. This was based on extensive market research conducted in many countries across the globe; including in South Africa

12. Failing it implement that rebranding at club & district level, defeats the object & hurts our clubs more than RI

13. We had too many logos, catch phrases and did not portray a unified image. We were indistinguishable from the crowd!

14. In terms of brand recognition it is critically important that we use the correct logos & terminology as specified in the visual identity guide. Remember it’s the Rotary Club of XYZ & not XYZ RC or Rotary!

15. But why?

16. We are all connected. You watch and are watched

17. A recent study found that at least 50% of non-profits that had successfully rebranded & implemented that rebranding had increased their revenue

18. Brand consistency. While your brand might have several moving parts, they have to be cohesive -- in fact, 90% of consumers expect this kind of consistency across all channels, especially when shopping for a product or service.

19. Remember: Correct logos & colours, correct terminology (get a copy of the visual identity guide!) = Brand consistancy

20. People, of all ages, have short attention spans when online
People, of all ages, have short attention spans when online. If you want followers you need to make your brand instantly recognisable. We are Rotary!

21. Become more visible

22. Become MEDIA ambitious

23. FORGET the cheque!!

24. Thank your donors by showing them in action

25. We need to show people what we are doing, not who we are thanking – so combine them!

26. Social media madness

27. Expand your audience with every post
Expand your audience with every post. It’s pointless speaking to just your followers

28. Tag everyone involved, every stakeholder & role player
Tag everyone involved, every stakeholder & role player. Add your location. Harness their audiences!

29. Actions speak louder than words – show you are more than a cheque book club!

30. Show credibility, relevance and the reach of Rotary

31. Use the regional magazines to establish credibility & reach

32. Some say that younger people don’t want to be around older folk….

33. I say: “CODSWALLOP!”

34. Young people don’t want to be around arrogant, negative, rigid, boring, mean, egotistical & nasty people! Age does not really matter

35. What matters is character, feeling welcomed & valued
What matters is character, feeling welcomed & valued. What they want is to play an active role in doing something tremendous!

36. So what does PI =?

37. PI = Relevance Credibility Support Members Funding…

38. PI = Success!