1. Israel Technology Innovation Centre
IATI MNC Conference
Lyron Wahrmann
Apr 11, 2013

2. Citi: Preeminent Global Bank in Israel
Largest presence of any global bank servicing the Israeli market
Active in Israel since the early 90s
First foreign bank to obtain a full banking license in 2000 By far the largest presence of any foreign bank operating in Israel - Approximately 160 personnel
Top 3 trading ranking in 20 of TASE 25 members
Following MOF ‘relative advantage’ initiative Citi establishes its ‘Markets Fintech Lab’ at TLV on Sep 11
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3. Lab’s Mission Statement:
Capitalize on Israeli Hi-Tech talent, to develop innovative FinTech solutions that will have a significant impact on Citi markets business, and ensure Citi maintains a sustainable competitive advantage in the constantly changing digital era.
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4. SWOT Highlights Strengths Potential for hiring talents
Language & Culture
Government support
Bank's presence
Opportunities
Attractive offer for new joiners
FinTech is becoming more popular
Local collaboration
Weaknesses
Lack of Financial knowledge
Distance from Stake holders
Threats
FinTech might remain a niche domain
Middle East
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5. Engagement Principles
Largest presence of any global bank servicing the Israeli market
Global Markets Hub
Autarkic and Accountable
Deal with problems/needs rather than specs
Incorporate Israeli spirit, culture and success stories into our deliverables
Encourage initiatives, ideas, creativity
Sustainable growth – commitment to quality
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6. Where are we? Since Sept 2011 $25M Gov Support for 5Y
3 Markets Biz & growing… 8 active projects 4 areas of expertise:
~40 employees
Data intelligence
Mobile & Security
Auto Trading
Risk Engines

7. Accelerator
Vision
Citi would establish its first ‘startup accelerator program’, focused on financial technologies
A program that will yield the future products of our industry
Program participants would have direct access to Citi business partners and technology 
Goals
Generate idea flow into Citi
Position Citi for collaboration with startups and academic institutions
Establish Citi as a strong player in the Israeli High Tech scene
Israel Tech Innovation Center – Dec 12

8. Thank you
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