1. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
George Inch
30 years Transport & Logistics
Senior Management /Director level
Sales, Marketing, Operations
BRS
Exel
Unipart
Tibbet & Britten
DHL
Sitting Member of Transport Tribunal since 2002
Set up own Business Development Company 2009
Developed Social Media Expertise
Business Development in the Information Age
►Helping Logistics Companies Generate Leads & Sales ► LinkedIn Coach ►Online Marketing ►

2. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
George’s Guide
to Social Media

3. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
George’s Guide
to Social Media
How on Earth will Social Media help me in my business?
Isn’t it just kids and pop stars sending inane messages?

4. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
Ride the wave of business growth
Online Marketing for Logistics
Ride the wave of business growth
How will it help me grow my Business?
How do you currently Market?
Networking
Word of Mouth
Referrals

5. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
Social Media
Definition:
‘Social media refers to the means of interactions
among people(social) in which they create, share,
and exchange information and ideas
in virtual communities and networks
using the internet(media)’  Wikipedia

6. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
Social Media
Social media marketing is the process of gaining website traffic or attention through social media sites.(Word of Mouth)
Social media marketing programs usually create content that attracts attention and encourages readers to share it with their social networks.(Networking)
A corporate message spreads from user to user and resonates because it appears to come from a trusted, third-party source, as opposed to the brand or company itself. (Referrals)

7. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
Social Media
This form of marketing is driven by word-of-mouth, meaning it results in earned media rather than paid media. (Referrals)
Social media is a platform that is easily accessible to anyone with internet access. (Networking)
Increased communication for organizations fosters brand awareness
(Word of Mouth)
social media is a relatively inexpensive platform
for organizations to implement marketing campaigns
(Networking)  

8. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
Ride the wave of business growth
Online Marketing for Logistics
Ride the wave of business growth
Social Media Marketing
Online
Networking
Word of Mouth
Referrals

9. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
Ride the wave of business growth
Online Marketing for Logistics
Ride the wave of business growth
Social Media Marketing
Online
Does not replace traditional Marketing
The more you do it the bigger the results
MORE OF THE SAME CONSISTENTLY

10. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
Social media why use it:
It’ free (sort of)
You have a huge audience
A powerful communication tool
You can engage easily
A visible presence
Real time feedback

11. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
Social media can be used for:
Brand awareness
Networking
Recruitment/Job Finding
Direct promotions
Customer service
Product / service feedback

12. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
What Social media cannot do!
Save bad products / business
Be an over night success
Market for free!

13. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
What Social media cannot do!
AGAIN
It cannot replace all the other elements of
the Marketing Mix

14. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
Overview of Platforms
LinkedIn
Twitter
Facebook
Slideshare
YouTube

15. Twitter Social One to many Real time engagement Communication
Business Development
in the
Information Age
Ride the wave of business development
Online Marketing for Logistics
Twitter
Social
One to many
Real time engagement
Communication
Awareness
Definition 'a short burst of inconsequential information,'
Jack Dorsey-Twitter Founder

16. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
Facebook
Social/Social
Consumer
Brand building
Target Ads

17. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
LinkedIn
Business 2 Business
Peer to peer
Business owners
Corporate

18. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
Ride the wave of business growth
LinkedIn
On-line
Word of Mouth
Referral system
Inbound Lead Generation

19. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
LinkedIn Overview
Started 2002
Not until 2006 before it took off. Now growing fast
225 Million (UK 12 Million)
50% are key decision makers or influencers
85% do not know how to use it!!!

20. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
LinkedIn Overview
Business 2 Business
Online business network
A way to start a business relationship online
Take off-line
Develop relationship
Internet dating for business
Networking

21. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
LinkedIn Overview
Huge sales database
Self Updating
Real time & relevant
Powerful Search Engine
The majority of “users” do not know how to use it
Correctly!!

22. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
In the Information Age
Data is easy to get!!
It’s how you use it that counts!!!!!

23. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
LinkedIn Why Bother?
Cost effective
On-line introduction
No physical networking
Benign introductions
No Cold calling
No Cold Calling!!!!

24. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
LinkedIn – How does it work?
Two main elements
Personal profiles
The individual
Credibility, Expertise
Promotes yourself
Company pages
The company/the business
Drives traffic to the individual
Drives traffic to the web site
People Buy from People!

25. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
LinkedIn – Profiles
Your value
All about YOU
What value can you bring?(WIIFM)
People buy People
Evidence
Skills & expertise
Recommendations
Endorsements
Personal Referrals!

26. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
LinkedIn – Company pages
New marketing power
Content is real time
Content can be generated by clients
Two way traffic unlike web
Dynamic by driving people to the page
Shows recommendations from clients
Real time, news and promotions
Reflected in Google
Networking + Word of Mouth + Referrals

27. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
LinkedIn – Company pages
Real content!
All about the business
Works together very well with personal profile
A good company page must have a good professional profiles to back it up
Website
Web tends to be static
Interaction of the two is powerful
Makes the combination dynamic
Word of Mouth!

28. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
LinkedIn – Company pages
Buyer power
Buyers are using LinkedIn more than sellers
Using it to find or justify the use of a supplier
Using it as a reference point
Finding real live recommendations
Warning
If your buyers and competitors are on it
and you are not
you will be left behind

29. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
LinkedIn
The Most Powerful
Yet Under Utilised
Marketing Tool Today

30. Online Marketing For Transport
Business Development
in the
Information Age
Online Marketing For Transport
For more information:
George Inch