1. Friends of Panthertown
Spring 2015 Campaign
Jenny Lauer, Channing Lovett, Lance Riddle and Sam Wyman

2. Agenda Introduction Background Challenges Opportunities Goals (3)
Panthertown Valley
Friends of Panthertown
Challenges
Opportunities
Goals (3)
Objectives
Key Publics
Messages
Strategies & Tactics
Events
Calendar
Successes
Evaluation

3. Introduction
Jenny Lauer
Channing Lovett
Lance Riddle
Sam Wyman

4. Background: Panthertown Valley
Panthertown Valley = 30 miles of trails
Most of the trails were created by Carlton McNeill in the 90s
Panthertown hosts hikers, campers, horseback riders, mountain bikers, etc.

5. Background: Friends of Panthertown
501(c)(3) nonprofit
Environmental conservation sector
Started in 2005 under the Jackson-Macon Conservation Alliance
Works with U.S. forest Service to protect Panthertown valley
Goal is to gather supporters, volunteers to maintain Panthertown valley

6. Challenges Need for volunteers to maintain trails 30 miles
Without maintenance, trails could not be enjoyed by publics

7. Opportunities Raise awareness and involvement
Partner with WCU departments/organizations
Promote FOP on campus
Student-specific involvement
Trail workdays with student/campus organizations
Internship position

8. Goals Position Statement: Overall:
To increase cooperative volunteerism and environmental awareness by partnering with WCU departments and organizations.
Overall:
The goal of our Spring of 2015 campaign is to increase the number of volunteers from WCU students for Friends of Panthertown by the end of the Spring 2015 semester, and to establish and maintain partnerships with specific WCU departments and organizations to continue permanent student volunteerism.

9. 3 Areas Increasing Cooperative Volunteerism:
Establish two days designated for trail maintenance
Reserve through Service Learning Center one van each service day
Fill vans each service day with volunteers (20 people)
Establish and Maintain Partnership with:
Parks and Recreation Department
Base Camp Cullowhee
Environmental Science/Clubs
Biology Club
Service Learning
Implement Internship with Parks and Recreation Department

10. Objectives
To increase cooperative volunteerism with WCU by 20 students before May 1, (Action)
Establish two days designated to trail maintenance Panthertown Valley for WCU students to volunteer before May 1, (Action)
To reserve and fill (10 people) one van for each service day (Saturday, March 28 and Wednesday, April 22) through the Service Learning Center. (Action)

11. Objectives Continued
4. To establish and maintain partnerships and communication with WCU: Parks and Recreation Management, Base Camp Cullowhee, Environmental Science Department and sub-sets, Environmental Health Department and sub-sets, Biology Club, Eco-Cats, and the Service Learning Center by May 1, (Awareness)
5. Send out survey to targeted WCU groups and receive a 10% survey response rate by March 25, (Attitude)
6. To implement and inform WCU Parks and Recreation Management of one internship for Friends of Panthertown to be filled by May 1, (Action and Awareness)

12. Key Publics Demographics and psychographic profile:
WCU students, faculty and staff
Prone to an outdoor lifestyle
Fond of volunteering
Conservation efforts and environmentally conscious
Ages for volunteerism
Attitude toward issue:
Target environmentally conscious and interested in environmental conservation

13. Key Publics Continued Target motivating self-interests and desires:
Base Camp Cullowhee
Parks and Recreation
Natural Resource and Conservation Management
Service Learning Center
Eco-Cats
Environmental Science
Environmental Health
Biology Club

14. Messages Primary: Secondary: Need volunteer hours?
Engage volunteers in on-the-ground efforts at events
Restore/maintain 30 miles of public trails
Protect natural resources and monitor fragile eco-systems

15. Campaign Strategies & Tactics
WCU Students and Recent Graduates
1. Strategy #1: Promote volunteerism while researching what motivates students to want to volunteer
2. Tactics: Send out survey
B. Campus Departments and Organizations
1. Strategy #2: To partner with campus departments and organizations in order to provide a consistent flow of volunteers for Friends of Panthertown.
2. Tactics: arrange 2 trail work days, reserve van for trail work days, put FOP on list in Service Learning Center, Class info meeting for P&R Dep., add event to BCC calendar for Fall 2015

16. Campaign Strategies & Tactics
C. Friends of Panthertown
1. Strategy #3: Arrange trail workdays with established partnerships to enhance
volunteerism
2. Tactics: Create flyers, reserve van for work days, create press release, promote on social media

17. Events: March 28 10am - 3pm Carpool Flyer distribution (40)
Press Release

18. Events: April 22
10am - 3pm
Van
Flyer distribution (50)
Press Release

19. Calendar

20. Calendar

21. Calendar

22. Budget
Flyers
Print Shop
Gas

23. Challenges Communication - Last minute changes on flyers
Time - distribution of flyers, social media posts

24. Successes Volunteers (March 28 - 13 total from flyers)
Conservation Awareness
Publicity for Panthertown Valley

25. Evaluation
Events
March 28
April 22
Partnership