1. What is the Goal of Marketing?
To Change or
Modifying Behavior

2. The 4P’s and 4C’s Integration of the two approaches:
Product → Customer
Price → Cost
Promotion → Communication
Place → Convenience

3. Marketing Advanced Permission Storytelling Purpose-Driven Clarity
Resonate
Situational
Long-term
It is about the consumer finding you
Content focused
Low cost
Creative
Emotional connection
Bond with consumer
Go long
What is relevant
Make it human
What is being said
How is it being said
Focus on best attributes