1. Briefings CE00MS: Comprehensive Examination
Master of Corporate Communication (PJJ)
9th November, 2013 (Saturday)
By: Dr. Mohd Nizam Osman

2. Introduction To be taken after completion of coursework
Fill in application to sit for CE exam form (hard copy form which will be distributed during the briefing)
Tentative Date for Comprehensive Examination:
Date: January, 2014, Friday (tentative)
Time: am – noon
Place: Bilik Al-Hadi, FBMK

3. Introduction (cont…) Students should be prepared for the CE.
Students should form study groups to review materials for CE.
Must aim to pass the CE at one sitting.
Cases of students not passing after re-exam is few.
Students MAY not graduate even though after passing CE.

4. Objectives of Comprehensive Examination
To evaluate the students’:
overall understanding regarding the areas of
study.
ability to integrate knowledge of theories and
research pertaining to issues fundamental in
the field of study.
understanding of relevant and up-to-date
research design and methodologies.

5. Objectives of Comprehensive Examination
Students must show an overall understanding of basic concepts and uses of communication theories, research methods, statistics, organizational communication, corporate communication, public relations and integrated marketing communication.

6. Methods A 3 hour in class examination Closed book
Students must answer 3 questions from two sections (out of 7 total questions).

7. Section A
1. Communication Theory
2. Communication Research Methods
3. Statistics for Communication Research

8. Section B
Organizational Communication
Advanced Public Relations
Theory and Practice of Corporate Communication
Integrated Marketing Communication

9. Students must answer one question from section A and one question from section B. The third question can be from either section.
Questions are written in English.
Students must plan their answers well, must be precise and concise in their writing.
Students need to manage time well – allocate one hour per question.

10. Selection of Questions
Section A B
No. CT Q1 RM Q2
Stat Q3 OC Q4
TPCC Q5
APR Q6
IMC Q7
Marks
100%
Result 1. X 2. 3.

11. Eligibilty Students must have completed all credit requirements.
Must maintain a CGPA of 3.0 and above.
Must fill up the form ‘registration to sit for comprehensive examination’.
Has paid all tuition fees.

12. Grading Students are given a ‘pass’ or ‘fail’ result.
In order to pass, students must pass at least two questions (one from group A questions, and another from group B questions) and must pass the average of the 3 questions answered.
Passing mark is 50% for each question and for the average of the 3 questions.
Students will be informed of the results of the CE exam about 1 week after the exam was administered.

13. Passing Requirements Section A B No. CT Q1 RM Q2 Stat Q3 OC Q4 TPCC Q5
APR Q6
IMC Q7
Marks
100%
Result 1. 70 60 30 54
Pass 2. 50 40 47
Fail 3. 80 35 52
Passing mark is 50%
Pass both sections with average mark of 50%

14. Good Luck !!!