1. Group 3: 20 mile march Section 95
Great by Choice
Group 3: 20 mile march
Section 95

2. Fanatic Discipline “consistency of action”
“For a 10xer, the only legitimate form of discipline is self-discipline, having the inner will to do whatever it take to create a great outcome, no matter how difficult”

3. Criteria of a good “20 Mile March”
Performance Markers
Self-Imposed constraint
Appropriate to the enterprise
Largely within its own control
Goldilocks time frame
Designed and self-imposed by the enterprise
Achieved with high consistency

4. Why “20 Mile March” is successful
Builds confidence
Reduces chance of catastrophe
Exert self-control

5. Things to Remember A company can always adopt a 20 mile March
20 Mile Marches have the edge in hostile environments
Helps use self-control in out of control places

6. Stryker: A 20 Mile March Company
Medical producer
When John Brown became CEO of Stryker in 1977 he incorporated a benchmark to promote consistent growth
A 20% net income growth every year
Brown created the “snorkel award” given to anyone who lagged behind the 20% benchmark
You would have to mount the snorkel award on your wall

7. Stryker’s Success
From 1977 to 1998 Stryker meet the 20% growth benchmark 90% of the time.
During boom years, Stryker was pressured to aim for more growth than 20%, but John Brown understood the 20- mile march concept and wanted steady and consistent success

8. Southwest Airlines Goal was a profit every year
Remained profitable while airline industry was suffering
Generated profit 30 consecutive years
Slowly Expanded
8 years: New Orleans
Oklahoma City, Tulsa, Albuquerque, etc.
Quarter Century: Eastern Seaboard

9. Successful Companies Stryker Southwest Airlines Progressive Insurance
Intel
Microsoft
Amgen
Biomet