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Beyond the Register: What is Retail Buying?
FAMOUSBARR A Division of the May Department Stores Company
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2003 Retail Sales Landscape
256 34 23 62 15 52 16 46 41 13 32 10
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DELIVER PROFITABLE SALES
GOAL OF EVERY RETAILER: DELIVER PROFITABLE SALES
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Merchandising Career Path
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From Point-of-Production to Point-of-Sale...
What is Merchandising? From Point-of-Production to Point-of-Sale... PRICE PRODUCT PROMOTION PLACE PRESENTATION
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Vendors Trends Last Year History Key Items Current Inventory Product
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33% OFF 2 FOR 49.99 CLEARANCE Product Price Compelling Price Points
Profitability Average Retail Competition Product 33% OFF 2 FOR 49.99 Price 20% OFF COUPON CLEARANCE
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Product Price Place Geographics Demographics Existing Inventory
Sales Performance Place Price Product
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Promotion Place Price Product Layout & Design Compelling!
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Promotion Place Price Product Plan-o-gram Product Flow Signing
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Why a Retail Buying Career?
Utilizes Multiple Disciplines Manage $7-40 M Buying Segment Entrepreneurial High Level Decision-Making Challenging, Fast-Paced, Dynamic
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Performs Great Analysis Excellent Communicator
WHO MAKES A GREAT BUYER? Performs Great Analysis FUN! Team Player Excellent Communicator Has a Sense of Urgency Gets Results Multi-Tasks
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