1. INE´s editorial policy and handbook
Maria-Luz SEOANE

2. Long tradition of INE as an editor
1858: 1st statistical yearbook published
(evolution: statistical production expanded)
1990: over 100 titles/ year + other published material
1993: INE´s first editorial handbook, focused on
- branding (logos)
- standardisation of layout: books - letters - questionnaires
covers, pages, tables, graphs, fonts
- colour coding
paper publication was king!!

3. From paper production towards internet: radical transformation!!
1996: INE website was born (marketing tool)
2004: almost all INE data available on the web, free of charge
huge impact on INE dissemination!!
1995
2006
CD-Rom (+ book) 1.5%
Book only 4.5%
Internet (+ CD+ book) 94%

4. After the arrival of internet
- certain changes are foreseen with regard the publications
The dissemination basic instrument is under revision
( a “book of tables” is not the best product for most users)
New technologies allow new alternatives
- a new dissemination policy based on two rules:
Electronic first & free of charge on the web (data + PDF)
Paper format… products with some added - value

5. This needs internal cooperation (different departments)
What do we offer today?
INFORMATION available in MULTIPLE FORMATS!
press releases & web (simultaneously, rapid dissemination)
CD-Rom INEbase monthly (results produced in the previous month)
Books & marketing products
This needs internal cooperation (different departments)
- Author services (responsible for the results)
- Press Office (press releases)
Dissemination Unit: 2 departments for electronic & paper formats

6. Summary of today situation
- Reduction in both printed titles and books of tables
Printed titles: ~ 150 in 1997 to ~ 50 in 2007
Books of tables: ~ 80 in the 90´s to 7 in 2007
- Moving towards our objective:
- More focused on users’ interests & needs
- Encourage a more user-friendly approach of statistics

7. This objective means: A new approach New roles
(for both the author services and the dissemination unit)
New production techniques
Staff training
Enhanced quality of processes
Clear layout guidance for new products
Some of these aspects are included in the editorial handbook 2005

8. The editorial handbook
Compilation of:
The existing information on products, procedures,
INE´s image and branding, standardisation…
The new editorial policy and main objectives
Other practical recommendations
Author: the Editorial Unit (2005)
On the intranet

9. The editorial handbook
Internal document for author services about procedures
and content guidelines:
Tells me:
How can I disseminate the results?
Who shall I contact?
Different collections, Why?
Which product for which user?

10. The editorial handbook
Internal document for the dissemination unit with some style guidance for publications
Gives me:
Standard structure of each collection (compulsory chapters)
General layout of pages, tables, graphs, maps…
Special features & procedures (corrigendum...)

11. The editorial handbook
Content ( index English version )
I. Editorial policy
II. Books and magazines
III. Leaflets
IV. Press releases
V. Internet publications
VI. Some style notes for writers
VII. Management of the paper publications
( browse it )

12. First results, are we satisfied?
(+) Keeps the Know-how (share knowledge)
(+) Helps to maintain standardisation
(+) Cooperation among different working teams
(+) Support to the editorial policy
( - ) Slow pace in implementation
( - ) It is not fully comprehensive
( - ) Updating

13. First results, are we satisfied?
Support to the editorial policy objectives:
More focused on users’ interests & needs
Encourage a more user-friendly approach of statistics
Let´s see some achievements on the editorial policy

14. Achievements 2007: Decision of the Board of Directors on printed books
The result: INE´s editorial plan for 2008
Some examples

15. THE DIRECTORS´ SUPPORT IS ESSENTIAL !!
2007: Decision of the Board of Directors on printed books
INE will not print books with only detailed tables
(100% is on the web & free of charge)
INE will promote 2 collections: synthesis books & overviews
(paper & also PDF)
THE DIRECTORS´ SUPPORT IS ESSENTIAL !!

16. The result: INE´s editorial plan for 2008
1- Remaining collections
Institutional books (minutes + legal texts, …)
Historical books
Methodologies
Manuals (Statistics, Demography, Sampling…)
2- New overviews & synthetis publications
- Immigrants national survey
- Panorama of the Environment
- Urban indicators
- Sustainable development indicators
- Spain the EU- 27
- Panorama of the Industry

17. Some examples Let´s take a brief look at them... Synthesis books
- Statistical Yearbook of Spain
- Monthly Statistical Bulletin (under revision)
- Spain in figures
- Iberian Peninsula in figures (under revision)
Leaflets - INE figures
Let´s take a brief look at them...

18. Some examples (www.ine.es)
publications
free of charge (PDF)

19. Some examples
Monthly publication
Annual publications

20. The yearbook

21. The yearbook. Standard page layout
Clear identification of:
Source - title – year 2007
Easy to find:
Chapter & subchapter
Basic use of colour
Standardised layout
Use of graphs

22. The yearbook
Target: the general public
Sources: INE and others (national + international)
Structure: 16 chapters & 766 pages
Price: 35.7 euro (paper), PDF free of charge
800 copies (decreasing every year)
Annual

23. Spain in figures 2007
Colour & cover layout !!
Standardised contents

24. Spain in figures. Standard page layout
Simple graphs & charts
Clear, easy to understand texts:
- Most recent data (t)
- Comparison (t-1)
- Rankings

25. Spain in figures Marketing purposes ! Target: the general public
Objective: panorama of the most relevant demographic, social and economic aspects of our country and its surrounding environment.
Sources: INE and others (national + international)
Structure: 20 chapters; 56 pages
Price: 2.30 euro (paper), PDF free of charge
copies in Spanish (previous versions: – )
2 100 copies in English
Annual: published for more than 35 years, modernized in 2004
Marketing purposes !

26. INE figures. Standard 1st & last page layout: the brand
Main indicators
summary
Latest publications

27. INE figures. Standard page layout: 2 columns
(+) Signposting
(+) Content
The industry in the economy as % of GDP
Geographical comparisons: EU & national

28. INE figures Marketing purposes ! Monographic on a sector
6 issues * year
Target: the general public
Objective: gateway to statistics on a sector
Leaflet: 8 pages, only in Spanish
copies on average (to if interesting for the respondents)
Price: free of charge both paper & PDF
Sources: INE and others (national + international)
Marketing purposes !

29. What do they have in common?
Visual information:
- colours, graphs & maps
- “selected tables” and rankings
Wider scope on content:
- use of different sources: other ministries, Eurostat, …
- incorporate some analysis (texts)
- variation over a period of time
- national + international comparisons
Marketing purposes
- gateway to other statistical information
- INE´s image & visibility

30. Examples of products under revision:
- Monthly Statistical Bulletin
- Discontinued in paper format from January 2008
- Available in Pc-Axis and PDF formats
- Iberian Peninsula in figures
- Project developed in cooperation with INE-Portugal
- 4th edition (Portuguese + Spanish)

31. Monthly Statistical Bulletin. Standard page layout
- Easy to find chapter & subchapter
- Standardised layout
Recently improved (PDF):
- Identification
(INE- Title – Month-Year)
-Basic use of colour (similar to the yearbook)

32. Learning from our own experience
Size & layout : small or special formats  constrains in layout
Visual tools & colour: rational use of them
Signposting and branding: identification of the publication
Explanatory symbols, units & abbreviations
Publication on an annual basis?
(sales decrease after 1st edition)
Increasing importance of PDF format

33. Conclusions
Paper products still play a role within the statistical dissemination
Short publications – easy access to statistics
(brochures, leaflets, bulletins, news letters)
New role: reinforcing the image of the organisation
(marketing approach)

34. Thanks for your attention
Maria-Luz SEOANE