1. TV Spend Down, Website Traffic Down
Five Major Movie Studios Saw Their Website’s Unique Visitors Decrease As Their TV Spend Declined
The below chart reflects the shifts in spend and online traffic for movie studios who were active on TV every month for the last three years
TV Spend Down, Website Traffic Down
Comparison Over 3 Years (18-Month vs. 18-Month): Oct ‘14 – Mar ’16 vs. Apr ‘16 – Sep ‘17
Avg Mnthly TV Spend (000):
Oct. ‘14 - Mar. ’16:
$47,800
$23,759
$28,740
$30,894
$21,238
Apr. ‘16 – Sep. ‘17:
$39,506
$22,611
$24,594
$30,110
$19,242
% Difference:
-17%
-5%
-14%
-3%
-9%
Avg Mnthly Unique Visitors (000):
Oct. ‘14 - Mar. ’16:
2,787
6,351
410
118
2,468
Apr. ‘16 – Sep. ‘17:
1,779
5,241
328 76 63
% Difference:
-36%
-17%
-20%
-36%
-97%
Source: comScore mediametrix multiplatform media trend; Total audience (P2+), October ‘14 – September ‘17. Nielsen Ad Intel, TV spend (national cable TV, national broadcast TV, Spanish language broadcast TV, Spanish language cable TV, spot TV, syndication TV, October ‘14 – September ‘17.