1. Delivering Performing Arts Courses Online
Tricia Ross
Associate VP, Special Projects
The Juilliard School
Patricia Hoge, Ph.D.
EVP Curriculum and Instruction/CAO
Connections Education

2. How did we get here and why?

3. How did we get here and why?
Juilliard’s Goal
Juilliard’s Process
Brandgenuity
Why Connections Education?

4. History and Timeline Unique Partnership
Fall 2010
Initial meetings
Winter and Spring 2011
New York and Baltimore based meetings
Spring 2012
Partnership Launch
January 2013
January 2014
Launch of courses
Pearson
Unique Partnership
Musical expertise of The Juilliard School
Virtual education expertise of Connections Education

5. Developing Quality Online Courses

6. Juilliard Team Structure and Roles
Business and Project Management
AVP Special Projects
Content
President
SMEs
Assets
Student Performances
Faculty Videos
Juilliard Archived Recordings

7. Design Decisions Backward Design Model iNACOL Standards
Music Education Standards
Performance Standards
Juilliard “flavor” and brand
Repertoire Pieces
Juilliard Faculty and Students, Assets/Performances/Videos
Grade banded courses
Warm Up, Instruction, Practice, Performance

8. Phase I Goals What When Where 4 Music Courses in grade bands K-2 6-8
When
May 2012 – Curriculum Development Kick-off
July 2012 – Prototype for Sales and Marketing
July 2012 – Website Promotion & Sales Training
Jan 2013 – All grade band courses launch
March 2013 – Program Guide
Where
Connections Academy – all FT virtual schools (part of standard course offerings)
Connections Learning – Institutional and Consumer Markets

9. Grade Bands and Courses
Experiencing Music I and II
Kindergarten – Grade 2
Discovering Music I and II
Grades 3 - 5
Exploring Music I and II
Grades 6 - 8
Living Music I and II
High School

10. Overarching Concepts Music Instruction in Rhythm Pitch The Orchestra
History and Styles
Instructional focus on
Musicianship through experience with Western Classical music
Reading music
Music vocabulary
Reinforcement of concepts
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11. Engaging Content Virtual Xylophone Virtual Music Tools
Music Notation Tool
Audio
Video
Interactive Review Slides
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12. Unique Lesson Structure
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13. Warm Up Engaging, real world connection or question
Recap: Review of prior content
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14. Instruction Text and Audio Video Images
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15. Instruction: Analysis
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16. Practice Warming Up Prepare voice or fingers See It, Sing It
Sight Singing
See It, Play It
Sight Reading
Listen, Write It
Dictation
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17. Performance
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18. Virtual Xylophone
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19. Virtual Music Tools
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20. Virtual Music Tools: Instrument
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21. Virtual Music Tools: Metronome
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22. Virtual Music Tools: Sampler
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23. Course Presentation
K-2 Experiencing Music
Experiencing Music

24. Course Presentation
3-5 Discovering Music .
Discovering Music

25. Enrollment and Student Feedback
Course Enrollment StarTrack Rating System
Experiencing Music I and II (K – 2)
Discovering Music I (Grades 3 – 5)
Exploring Music I (Grades 6 – 8)
Living Music I (High School)
Total

26. Partnership - What worked?
Phase 1 Lessons Learned - Evaluation of the process - Evaluation of product
Partnership
- What worked?
- What helped?
Phase 2
Distribution of product
Maintenance
New build decisions

27. Phase 2 and 3 Considerations
Larger sales force available to sell Phase I courses for fall 2013 and beyond
Analyzing student/LC feedback from the Phase I release
Desire for maintenance cycle for all course release phases (Phase I informs Phase II)
Identify and define requirements for delivery on multiple platforms
Desire to have a mobile app companion
Opportunity to provide testimonials as part of marketing plan/website for the fall
Expanded timeline for increased review and deliverables
Availability and schedules of SMEs
Finalize Phase III scope and timeline
Define mobile app requirements

28. Where are we now? National Launch – Press Event March 2013
Launch of Phase II courses - January 2014
Beginning planning of Phase III
Arts Education for America’s Students: A Shared Endeavor
Revised Music Education Standards

29. State Education Agency Directors of Arts Education (SEADAE)
The State Education Agency Directors of Arts Education (SEADAE) have officially released their long awaited “Arts Education for America’s Students: A Shared Endeavor.”
articulates the purpose and value of arts education in the balanced curriculum of all students
asserts its place as a core academic subject area
details how sequential arts learning can be supported by rigorous national standards and assessments.

30. Music Education Standards
National Association for Music Education (NAfME)
PreK-8 draft for public comment June 30, 2013
High school draft – January 2014
Detailed release and fieldwork for implementation – April 2014

31. Questions?
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