1. USING SOCIAL MEDIA TO ENHANCE HUMAN RESOURCES PRACTICES
RECRUITMENT

2. WHAT are SOCIAL MEDIA sites?
Web based services
Public or semi-public profiles within a bounded system
A list of users who share a connection
Ways to view and traverse a list of connections and those made by others within the system.

3. WHY USE THEM? Growing in popularity especially with Gen Y and X
An opportunity to showcase your School
Increase candidate base
Provides a method of referral

4. Research – the numbers
Facebook has over 1.1 billion active monthly users and 751 million mobile users. 58% in NZ. (October 2013)
3 million+ companies have LinkedIn company pages
LinkedIn is the dominant recruiting network used by 93% of recruiters (USA and Canada)
More than half of these recruiters use Twitter to look for talent
Twitter is the fastest growing across all social platforms (7% in NZ)
Globally 19% of job seekers use mobile devices to search for jobs – 57% would like to

5. GETTING STARTED Set up an Employment Site
Showcase your school – let people know who you are and what you represent
Promote your Employee Value Proposition (EVP)
Include videos, images etc.

6. SOCIAL SHARING
Your staff know hundreds of people – allow them to share your jobs and recommend friends on LinkedIn, Facebook and Twitter
Implement Social Sharing buttons
Give employees the choice of which network they prefer to share on

7. facebook Make sure your profile reflects your School culture
Use Facebook Graph Search to filter and refine your search
Join Facebook Groups as a way of reaching appropriate candidates – Create your own groups
Use career tabs to post unlimited jobs with employer branding, showcase videos etc

8. LINKED IN
Post jobs for free in your status box to advertise that you are recruiting
Forward your job posting to 1st degree connections
Use LinkedIn groups to post your jobs to connect to the appropriate people
Use LinkedIn to offer a referral incentive

9. TWITTER Twitter only allows 140 characters – similar to the Gazette
Make your key points and add a link to the job page
Twitter is based around hashtags so include them in your jobs e.g. #Aucklandteachingjobs
Use hashtags to increase your followers as they are useful for referrals

10. REFERENCING TIPS Check to see if is public or private
Check the names or pseudonyms used
Check the skills outlined in
Are the skills endorsed?
Check everything either at interview or during your reference checking.