1. ADVERTISING AND PROMOTION
STUDENTS LEARN ABOUT:
Students learn to:
How do you know who to believe?
Who is the advertisement targeting?
Promotional techniques eg direct marketing, limited offer memberships
What does the advertisement offer?
What are the benefits of the service?
Accuracy of information
Are the claims believable?
Ethics of advertising

2. ADVERTISING AND PROMOTION
Advertising is a powerful too that can be very persuasive
Advertising for fitness can be found:
Magazines
Newspapers
TV/commercials
Radio
Internet
Can often sound too good to be true – used to entice you to buy their product

3. HOW DO YOU KNOW WHO TO BELIEVE?
Check to see if the product/service is endorsed by a recognised fitness or health institution.
Does the person offering the service have any qualifications?
What is the basis of their expertise?
Well recognised brands/products are endorsed by Australian Fitness Industry or health organisations such as the Heart Foundation.

4. PROMOTIONAL TECHNIQUES
Used to attract customers to products and services
Target specific groups and offering limited offers are some techniques used
Take the time to:
Compare products
Seek advice form people in the industry
Investigate the quality of the product/service advertised

5. ACCURACY OF INFORMATION
One technique used in advertising is using glossy, attractive advertisements to appeal to consumer senses (lack in information).
Compare advertisements to determine the amount of information given
As them questions about their qualifications and expertise
If in doubt – investigate the information supplied

6. ETHICS OF ADVERTISING
As with any commercial industry – the fitness industry uses many advertising techniques to attract customers and make money.
The claims made in advertising can be misleading and may even be false – always investigate before making a decision.