1. Speaking on Special Occasions

2. Speech “Genres”
“A rhetorical speech genre represents a coherent and recognized arrangement of elements in a composition or discourse that is appropriate to certain occasions and that creates audience expectations that constrain and guide a speech’s content, style, and delivery.”

3. Genres
Genres are methods for interpreting objects (texts)

4. Genres
Genres are practical tools that speakers can use to anticipate and control the reactions of an audience
Genres serve to provide audience members with frameworks for interpretation.

5. Examples of Genres

6. Examples of Genres

7. Examples of Genres

8. Influence of the Occasion
Specific speeches for specific occasions
Constraints created by occasions
Constraints not absolute

9. Decorum
“A decorous speech is one that conforms to the expectations of a particular occasion.”
Formality
Length
Intensity

10. Decorum
Supporting material
Identification
Identify your purpose

11. Deliberative Speaking
Prevalent with any formal or informal decision-making group – “What shall we do?”
Answer not self evident, but a decision is required
Involves informing and persuading

12. Deliberative Speaking
Community Service
Oral reports & presentations
Group presentations
Public hearings & debates

13. Ceremonial Speaking Also known as epideictic speaking
Focus on values and bringing people together
Impact of resonance
Articulating unexpressed feelings

14. Ceremonial Speaking Speeches of greeting Speeches of tribute
Introductions
Speeches of tribute
Testimonials, eulogies, toasts, roasts
Speeches marking awards
Presentation, acceptance

15. Deliberative/Ceremonial
Keynote
After-dinner
Commencement

16. Bobby Kennedy on Death of Martin Luther King, Jr.

17. Reagan’s Challenger Address