1. HOW TO SELL ON
AMAZON
SUCCESSFULLY 1

2. 1 |UNDERSTAND AMAZON’S
SEARCH ALGORITHM 2

3. AMAZON’S BEST SELLER RANKv
Every product page on Amazon
displays its Best Seller Rank or
‘BSR’
BSR indicates how well an
item is selling within its
product category.
Example: this product is the
1,047th best selling product
in the Grocery category
The lower the BSR, the more
units are selling for that
product. 3

4. PRODUCTS WITH A LOW BSR SHOW HIGHER IN THE SEARCH RESULTS
BSR of 1,047
Product 2:
BSR of 7,862
Search term: xylitol sweetener
Result: Product 1 shows up first
Your goal: ensure your product has a LOW BSR 4

5. WHAT DRIVES BSR? 5 Amazon’s ranking algorithm prioritizes 3 factors:1. 2. 3.
Volume of Sales over time or
‘sales velocity’
Conversion Rate. Amazon asks,
“What product is the searcher
most likely to buy?”
Product Reviews by customers.
Reviews indirectly affect BSR by
increasing trust (and
conversions) 5

6. 2 |SELL A
POPULAR PRODUCT 6

7. IS THERE ENOUGH DEMAND FOR YOUR PRODUCT?
If you’re investing time, money and effort in launching products on Amazon,
you’ll want to ensure there is existing demand first.
GET A QUICK & DIRTY SALES ESTIMATE
One way to gauge the demand for a product: look at the
number of recent product reviews.
We know that less than 10% of Amazon customers
actually leave product reviews, so you can get a rough
estimate of the monthly sales by multiplying the number of
product reviews left in the last 30 days by 10.
This product had 11 reviews left in the past 30 days, so is
potentially selling around 110 units per month. 7

8. 3 |OPTIMIZE YOUR
PRODUCT LISTING 8

9. TWO FACTORS IN OPTIMIZING YOUR LISTING
1 | GETTING FOUND
2 | GETTING THE SALE ●
Use strategic keywords in your
product name, description, and
back-end
Boost your BSR by increasing the
‘velocity’ of sales in a short period
Running Amazon Product Listing
Ads
The better your product listing ●
Having lots of genuine product
reviews to build trust
Compelling, benefits-focused
descriptions, bullet points, and
product title
Product photos and images
that tell your product’s story
converts browsers into buyers,
the higher they will rank you in
search results 9

10. A COMPELLING PRODUCT LISTING
Copywriting: headlines,
bullet points and product
descriptions
Attractive product
images, and
lifestyle photos
that tell a story
The right mix:
features tell,
benefits sell
Trustworthiness and
social proof from
genuine reviews
Turn browsers into buyers: tell the story of how your
product solves the customer’s problem 10

11. THE SALES/REVIEWS PARADOX
To get sales, you need
reviews
To get reviews, you
need sales
Less than 10% of Amazon customers leave product reviews 11

12. 4 |PRIORITIZE
& COMMIT 12

13. AMAZON IS NOT A ‘SET AND FORGET’ PLATFORM 13
CONDUCT A DAILY ACCOUNT REVIEW
Your Seller Rating is impacted by your responsiveness to buyer questions,
returns, shipping delays, and other metrics. Don’t wait more than 24 hours
between checking your key account metrics
BE AWARE OF POLICY VIOLATIONS
Amazon is known for a “shoot first, ask questions later” approach with
policy violations. Policies change over time, so follow updates and
announcements to avoid potential restrictions and suspensions
CHECK COMPETITOR ACTIVITY
Unauthorized resellers may ‘squat’ on your product listing and erode your
good reputation; new competition may appear and bring new challenges
RESPOND TO REVIEWS & FEEDBACK
Especially in the case of negative feedback and reviews, its imperative to
respond quickly and do damage control. Other potential customers will
judge your company & product based on the speed and thoughtfulness of
your response 13

14. |BONUS
ROUND 14

15. WANT TO KNOW EXACTLY WHAT’S WRONG WITH 15
if you’re...
an existing
Seller
WANT TO KNOW EXACTLY
WHAT’S WRONG WITH
YOUR PRODUCT LISTING?
Get a free AUDIT of your existing product listing 1. 2.
A 5-minute video walkthrough of your listing,
showing where to make immediate changes
Actionable bullet-point tactics for reference
Learn more about our free
Amazon Product Listing Audit
Click here for a free, honest review
of your product page 15

16. MONEY YOUR COMPETITORS
if you’re...
not yet on
Amazon
WANT TO KNOW HOW MUCH
MONEY YOUR COMPETITORS
ARE MAKING?
Get a free, customized REPORT about your industry 1. 2.
A detailed spreadsheet showing the estimated
monthly units sold & revenue of your
competitors’ products
Concise market analysis, showing you the
opportunities and challenges in your niche
Learn more about our free
Amazon Opportunity Report
Click here for your free competitor
& market opportunity Report 16

17. | WHAT WE DO 17 = significantly more sales1. 2. 3. 4. 5.
Launch your products or optimize
existing listings
Boost your product ranking in
Amazon search
= significantly more sales
Increase conversion by generating
genuine customer reviews &
compelling copy
Deal with Amazon’s fussy rules &
systems so you don’t have to
Daily account management &
customer service
Website: bobsledmarketing.com | Phone: | 17