1. Stakeholders Unit 1Business Skills for e-commerce
HND in Computing and Systems Development

2. Stakeholders Identification of stakeholders 
Satisfying stakeholder objectives 
Pluralist perspectives
(several autonomous but interdependent groups which either share power or continuously compete for power)
Corporate mission objectives and policies

3. Mini assignment - Wigglers
Hand in days
Fri
Sat
Sun
Mon
Tue
Wed
Martin
Lewis
Mike
Rhys
Donovon
Alex
Alice
Kieron
Andrew
Jordan
Jay

4. Stakeholders
Stakeholder (en) CC BY-SA 3.0 Grochim - Own work

5. Shareholders v executives
Shareholders are interested in
Increased capital value – rising share prices
Dividends – return on investment
Executives are interested in
Long term growth
Reinvestment of profits

6. Apple Apple had $164.5bn of cash (June 2014) Apple want to keep it
Most of it is overseas
In they bring it back into the US it will be taxed
Shareholders ( Carl Icahn) want Apple to spend $50bn buying back shares
A big return on investment for the shareholders

7. Customers v managers Customers have expectations of products
Incremental improvements
Minimal retraining
Obvious utility and value
Managers want to:
Optimise development and product lines
Reduce support burden for legacy products
Minimise costs and maximise profits

8. Microsoft Windows 8 Customer/developer view Windows 10
For tablets, desktops and phones
Write once run anywhere
Led by “autocratic” Steve Sinofsky
Customer/developer view
interface is too different
RT/Windows application incompatibility
Windows 10
Earlier customer engagement than ever before
“Most open, collaborative OS project ever”

9. Government v companies
Governments want:
Economic growth
Employment opportunities
Inward and home grown investment
Tax revenues
Companies want
Low labour costs
Skilled workforce
Favourable tax regimes

10. Google v UK government Google Government (Osborne) says
paid £11.6m tax
UK revenues £3.4bn
Says Ireland office is responsible for sales
Government (Osborne) says
UK has some of the lowest business taxes in the world,
UK expect those taxes to be paid
UK will introduce a plan designed to stop multinationals from diverting profits offshore 

11. Pluralistic examples The Cooperative
Over 7 million members have a say in how The Co-operative is run, while earning points and a share of the profits
Open source software and collaborative software development
peer production by collaboration between developer and user
Kickstarter
People who back Kickstarter projects are offered tangible rewards and special experiences in exchange for their pledges

12. Mission A mission statement is a statement of the purpose of a company
Who is your target client or customer
What product or service do you provide to that client?
What makes your product or service unique, so that the client would choose you?
Bart, Christopher (July 1997). "Industrial Firms and the Power of Mission". Industrial Marketing Management 26 (4):

13. Examples HLC: Success for our students
Amazon: To be earth’s most customer centric company
Dell:  to be the most successful computer company in the world  
Facebook: to give people the power to share and make the world more open and connected
Google: to organize the world‘s information and make it universally accessible and useful.
Skype: to be the fabric of real-time communication on the web.

14. Objective - a desired result
Examples
To increase sales by 10% annually
To decrease expenses by 5%
Increase customer retention
Expand sales to the global marketplace
Increase efficiencies through use of wireless or virtual technology
Develop the leadership abilities of the team
Align incentives and staff rewards with performance

15. Policies Principles, rules, and guidelines which allow a company to
Achieve goals 
Determine behaviour
Guide operations

16. Apple store policies Privacy Sales and refunds Warranties
Web site terms of use
Software license
Security

17. Dabs policies Faulty goods Consumer terms and conditions Discounts
Accessibility
Privacy
Complaints
Security
Charitable donations
Usage

18. Maritime Models
Returns
Privacy
Security
Delivery

19. Activity
Find the following for a UK company selling technology products via e-commerce
Mission statement
Objectives
Policies
Create a short presentation and share it with the class