1. Social Research How Do Sociologists Know What We Know "Nothing in life is to be feared. It is only to be understood. Now is the time to understand more, so that we may fear less." - Marie Curie
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2. Caption: “Between 1938 and his death in 1956, Alfred Kinsey and his research team conducted more than 17,000 face-to-face interviews with a diverse group of people — [from] college students, prostitutes, and even prison inmates — about their sexual experiences…The results of his interviews were published in two separate volumes that together make up the ‘Kinsey Reports’ —‘Sexual Behavior in the Human Male’ in 1948 followed by ‘Sexual Behavior in the Human Female’ in 1953…It's not surprising that Kinsey would generate controversy by being the first to break so many taboos, demonstrating the commonness of things like sex before marriage, masturbation, and homosexuality. What is notable is how much criticism his methods have faced despite him doing no more than interview people” (Business Insider, 2013).

3. Emile Durkheim: Suicide Study (1897)
Suicide is the most individualist act; a person who take one’s own life
Durkheim found that suicide has social factors associated with it
Suicide is influenced by social rather then individual factors
Religion - Sex - Marital Status - Race
Those socially integrated or socially connected to society have a feeling of belonging versus anomie is a condition in which society fails to socially control or integrate individual into society which results in normlessness or deviance.

4. Weber: Verstehen (1922) To understand in a deep way
Sociologists use value free research to understand the subjective experience of individuals
Verstehen attempts to use value free research to understand subjective experiences of people

5. Tuskegee Experiment: Ethical Guidelines

6. Caption: “The Tuskegee Syphilis Experiment is one of the most famous examples of unethical research. The study, funded by the federal government from , looked at the effects of untreated syphilis. In order to do this, a number of Black men in Alabama who had syphilis were misinformed about their illness…[some were told] the government was offering special free treatments for the condition. The ‘special free treatment’ was, in fact, nothing of the sort. The researchers conducted various examinations, including spinal taps, not to treat syphilis but just to see what its effects were…By the 1950s it was well established that a shot of penicillin would fully cure early-stage syphilis. Not only were the men not offered this life-saving treatment, the researchers conspired to be sure they didn’t find out about it, getting local doctors to agree that if any of the study subjects came in they wouldn’t tell them they had syphilis or that a cure was available” (Source: Society Pages).

7. Ethical Guidelines in Social Research
Voluntary Participation
Informed Consent
Confidentiality
Remove identifying information
Do No Harm
Physical, Psychological, Emotional
No Deception

9. Scientific Method

20. Validity and Reliability

22. Sociology You Live it Next The Cultural Lens