1. Seven Tips for Building a Successful Agency
Barhorst Insurance Group
Mary Cuccurullo
Marketing Consultant
December 2008

2. #1 Begin with the End in Mind
Know what your business is
How great is your reach?
Spreading your efforts between two careers usually results in two failures
Beware of the Sea of Opportunity

3. #2 Nothing Happens by Accident
Make a Plan and work it using:
Consistency
Sacrifice
Personal self-development
Success is intentional.

4. Develop an Obsession for Learning.
#3 Be Over Prepared
Know everything there is to know about your industry
Decide to take one class a month in something that furthers your industry/product knowledge.
Develop an Obsession for Learning.

5. #4 Understanding the Power of Networking & Business Relations
Build your business through referrals.
Referral Sources?
Family, Occupation, Recreation and Motivation
Market yourself every minute of every day.

6. Become the Ultimate Sales Machine..
#5 Do the Work
Diligence
Responsibility
Organizationally Multi-task
Maintain a strong pipeline
Become the Ultimate Sales Machine..

7. #6 Recognize the Power of Environment
Who are your five peers?
Mentors
Working partners
Your income is typically an average of the five people you associate most.

8. #7 Invest in What You Know Best
Believe in and buy your own products.
How much life insurance do you have? general liability? business auto?