1. Working with Senior Investors

2. Overview
Alzheimer’s disease is the 6th leading cause of death in the United States
1 in 3 seniors dies with Alzheimer’s or another dementia
Since 2000, deaths from heart disease have decreased by 14% while deaths from Alzheimer’s disease have increased by 89%

3. Signs of Potential Cognitive Decline
Forgetfulness
Inability to follow through
Difficulty following the conversation
Change in personality

4. Signs of Potential Financial Exploitation
Third party controlling conversations.
Client cannot explain the transaction
Change in financial behavior.
Inconsistent explanations when questioned.
Unexplained beneficiary changes.

5. Current Regulatory Relief: Reactive Measures
6 States have a Pause and Report statutes
Missouri
Washington
Alabama
Indiana
Vermont
Louisiana

6. What Can I Do? Proactive Measures
Updated FINRA Rule 4512
New FINRA Rule 2165
POA Document
Family Involvement

7. Resources
serveourseniors.org

8. Questions?