1. The Creative Process Feedback & Reflection Challenging & Inspiring
Reflecting
and
Evaluating
Imagining
and
Generating
Feedback & Reflection
(Peers &Teacher)
Presenting
and
Performing
Planning
and
Focusing
Revising
and
Refining
Exploring
and
Experiment
Producing
Preliminary
Work

2. The Creative Process Challenging & Inspiring
This portion of your final summative will be worth 15% of your final grade. The written exam portion will be worth the remaining 15%
The Challenge for your final summative is to develop a “Photographic” advertisement campaign for an issue of your choice
Select an idea, mind set, or value that you think is important to change here at St. David
The advertisement must be photographic in nature
Think about what needs changing
Your campaign must be developed for three different mediums
The three mediums to be used are: Photographic Poster ; Television Slide (morning announcements); and Web Banner (school website “Flash” screen)
Each of the three advertisements must use a different photographic image
Each of the three advertisements must be unique yet blend and harmonize with the other two.

3. The Creative Process Imagining and Generating
Try to imagine what your poster could look like
Generate three quick sketches on paper and scan them onto this slide

4. The Creative Process Briefly describe the issue, problem
Planning
and
Focusing
The Creative Process
Briefly describe the issue, problem
Whydoes the issue need to be addressed?
Describe how you propose to raise awareness of the problem via your promotion
Propose three to five Slogans\Hooks\Headlines\Subheadings for your advertisement
Conduct and reference research for copy text that will accompany the advertisement
Technical Parameters
Poster size: 12”X 300 DPI, RGB color space
Television :  1024px X 72ppi,  RGB color space
Web Banner: 980px X 72 ppi, RGB color space

5. The Creative Process Exploring and Experiment
Take Several screen shots of your poster design as it progresses
Include alterations / changes that occur as a result of “Feedback”

6. The Creative Process Producing Preliminary Work
Include photos that you shot while photographing the images for the campaign

7. The Creative Process Revising and Refining
Provide critique notes on feedback from at least two classmates and the instructor

8. The Creative Process Presenting and Performing
Provide a jpeg image for each of your advertisements campaign

9. The Creative Process Reflecting and Evaluating
Provide a full “Feldmen” style critique for your advertisement campaign. Critique all three advertisements as a whole work.
Evaluation rubric is provided on the Desire to Learn Class website