1. David Schofield Group Head of Corporate Responsibility, Aviva
Street to School
David Schofield
Group Head of Corporate Responsibility, Aviva

2. Aviva

3. Street to School - Our ambition
Aviva’s Street to School programmes around the world recognise that every child living or working on the street has a right to fulfil their potential. Together we will champion the needs of street children in our communities. We aim to help 500,000 street children by 2015.
EMPLOYEES:
INCREASE EMPLOYEE ENGAGEMENT THROUGH STREET TO SCHOOL
CAUSE:
PARTNER WITH EXPERTS TO RAISE AWARENESS OF THE ISSUE AND TO MAKE A LONG-TERM SUSTAINABLE DIFFERENCE
CUSTOMER & BRAND:
DRIVE POSITIVE BRAND DIFFERENTIATION THROUGH STREET TO SCHOOL
Employee engagement & participation
Advocacy & best practice projects
CRM &
Leveraging in marketing and media

4. Street to School - Our footprint
S2S Projects work around:
Awareness and prevention – children helped to understand the dangers of the street and how to address the issues that drive them there
Outreach – children contacted and connected with support services
Health and wellbeing – children helped with heath and wellbeing
Safe places – children helped to find a safe place to stay or return to a place of safety
Education and training – children helped to access life skills, vocational or formal education or training.
Sri Lanka: Education villages
Singapore:
Northlight School & Student Advisory Centres
Hong Kong:
Boys and Girls Club Association of Hong Kong

5. Street to School - Progress

6. Street to School – Big Yellow Spotlight
You are the big picture global brand campaign
UK customers pilots completed – phase 1
First full year of reporting on Street to School
International Day for Street Children
International Sleep Outs
Advocacy & Thought Leadership
Increased programme reach – now 21 partnerships worldwide

7. Inaugural International Day for Street Children, 12th April 2011

8. Street to School – We’ll focus on
Engagement & participation driving pride
Aviva’s Street to School programmes around the world recognise that every child living or working on the street has a right to fulfil their potential.
Together we will champion the needs of street children in our communities.
Advocacy & Leveraging inspirational practice
CRM &
Leveraging for Brand & Corp Rep
EMPLOYEES:
INCREASE EMPLOYEE ENGAGEMENT THROUGH STREET TO SCHOOL
CAUSE:
PARTNER WITH EXPERTS TO RAISE AWARENESS OF THE ISSUE AND TO MAKE A LONG-TERM SUSTAINABLE DIFFERENCE
CUSTOMER & BRAND:
DRIVE POSITIVE BRAND DIFFERENTIATION THROUGH STREET TO SCHOOL
EMPLOYEES:
Local and group wide activity that releases time, talent and resource (inc participation opportunities - volunteering, pro bono, giving & advocacy) to drive employee pride
PROGRAMS:
Robust to Inspirational activity, linked to advocacy, amplified and leveraged into policy / service design to create a multiplier effect
Capability & Capacity Build in the system
CUSTOMER:
BRAND
ADVOCACY:
International Day of Street Child
Street Child Summit inc Children's Panel / Participatory Research
Continued Region/Market level Engagement
CSC partnership
UNHRC Study & other thought leading research
More Aviva prominence on platforms
One Aviva – sharing insight & spreading pockets of excellence

9. Street to School - Learning in practice
Our Challenge
Tri sector collaboration across the ‘system’

10. The third leg of the stool...
“Aviva is exploring innovative global partnerships – not just funding programmes on the ground, but using their marketing campaigns to become an advocate of child rights. Aviva’s commitment goes far beyond financial contributions. Embedding Street to School throughout the company’s business has the potential for significant global reach and impact.”
Douglas Rouse, director of corporate partnerships, Save the Children
Aviva Child Safeguarding Code of Conduct
Child Rights & Business Principals