1. Building Your Resource Tool Kit
Review of Rotary and District Resources
Nancy Thornton

2. rotary.org

3. Rotary Media Center - Public

4. myrotary.org

5. Learning the Role

6. Public Image Learning Center

7. Brand Resources & Customizable Templates

8. Great Content Sources

9. Recent Additions Asset Location/Link Description No Limits Video
76 second video that tells Rotary’s story. Shorter 31 second clip also available
Membership Videos for social
82 second video where members of Club 99 in Little Rock, AK show the new face of Rotary. Two 15 second clips also available.
Event Planning Guide
Brand Center
10 page guide for planning Rotary events (PDF)
Impact Begins with You
Rotary Shop
Prospective member tri-fold brochure

10. Coming Soon to Brand Center
Asset
Description
Timing
Voice & Visual Identity Guidelines
Refresh of the guidelines for the web
Early Q2
Billboard ads – membership
Outdoor ads in multiple formats for use by clubs
End of Q1
Youth Program Promo Cards
Editable post cards for clubs to use to recruit participants in their youth programs (Interact, Rotaract, RYLA, Youth Exchange)
Updated club brochure template
Updated editable template for 8x5x11 (or A4) brochure
Social media guide
Summary for planning club based social media (PDF)
Sept
PR guide
Summary for planning Rotary club public relations (PDF)
Rotary Messaging Tool Kit
Toolkit with guidance for telling Rotary’s story (PDF)
After IA
Ads for new public image campaign
Print, radio, outdoor and social media advertising
Q3 & Q4

11. ridistrict6290.org

12. District 6290 – Public Image Center

13. Public Image Resource Center
Top
Picks

14. One-Stop-Shopping

15. Recent Training Events

16. on line

17. D6290 Facebook Group for Public Image

18. Tools for Digital Marketing
Name
Description
Single dashboard to manage multiple social media channels
Free photo editor
Simple graphic design tool with templates for all social media channels
Generates shortened URLs when character count is at premium
Free tool to create online form
Tool to help with video creation (starts at $8/month)

19. questions?

20. Thank You Building Your Resource Tool Kit Nancy Thornton
D6290 Public Image Coordinator or