1. Welcome SIG Leaders!
Office of Membership & Marketing presented by Cindy Ryan Sunita Jaswal Nanette Hernandez Bruce Shriver Jim Ormond Sean Ryan Yan Timanovsky

2. Cindy Ryan Associate Director of Membership
Preferred Employer Program
Distinguished Speaker Program
ACM Local

3. Member Services The Face of ACM Media breakdown: Mail & Faxes, 1%
LiveChat, 3%
Phones, 17%
, 79%
ACM Advanced Member Grades for Professional Members
Online membership cards for SIG members at myACM, myacm.acm.org
Ambassadors for ACM – Tell your Colleagues about ACM, and Share the Benefits of Membership!

4. Sample SIG Membership Card

5. Preferred Employer Program
ACM has developed this program as a way to attract start-up organizations and allow them to provide ACM Memberships as an employee benefit.
Discounted ACM membership dues and includes access to the ACM Digital Library – Savings of 50%
Minimum of 10 Employees

6. Distinguished Speakers Program
The program features renowned thought leaders in academia, industry and government, speaking about the most important topics in the computing and IT world today. The Program funds speaker travel to events for:
Corporations
Colleges & Universities
Planned Events and Conferences
Chapters
462 lectures from 129 speakers
Speaker serves for 3 years
Ongoing recruitment of new speakers
Read more and offer feedback at

7. ACM Local Started in November 2014
ACM Local is a brand made up of Meetup groups .
We're leveraging Meetups to connect ACM Members, ACM Chapters, computing professionals and students
The consistent branding and 1 official Meetup per city
111 events, in 12 cities, in nearly 3 years

8. Current Cities

9. Chapter’s Program Coordinator
Sunita Jaswal
Chapter’s Program Coordinator

10. Chapters Professional Active Chapters (216): 119 SIG 79 General
9 Computer Topic
8 ACM-W
1 Company
Student Active Chapters (879):
669 University
188 ACM-W
21 SIG
1 High School Chapters

11. Benefits to Professional Chapter Members
3 month Complimentary Subscription to Digital CACM
An acm.org forwarding address
Receipt of ACM’s Popular E-Newsletters

12. Benefits to Student Chapter Members
3 month Complimentary Subscription to Digital CACM
An acm.org forwarding address
Receipt of ACM’s Popular E-Newsletters
A full-year electronic subscription to XRDS, ACM's Student Magazine (quarterly)

13. Benefits to Chapters Administrative Interface Chapter Web Tools
Local Activities Calendar
Chapter Member Locator
Promotional Materials
Chapter Member Newsletter
ACM Distinguished Speakers Program

14. Custom ACM WordPress Theme for ACM Chapters
Custom ACM WordPress Theme for Chapters
New ACM Site

15. Chapter-In-A-Box
Contains the resources required for organizing and maintaining an ACM chapter. Some examples include:
Recruiting members
Ideas for Activities
Bylaws
Financial responsibilities and requirements

16. Starting a Chapter 4 Easy Steps: Chapter Name, and Type
Chapter officers/organizers
Chapter contact information
Load Chapter Members

17. Nanette Hernandez SRC Coordinator

18. Student Research Competitions
Sponsored by Microsoft Research
Visibility for students among research community
SIG sponsored/co-sponsored conferences
SRC chair and judges
Several rounds of competitions: Poster and Presentations
Rewards and recognition
Host an SRC!

19. Bruce Shriver Senior Marketing Manager
Marketing and Communications
Hello!
My name is Bruce Shriver and I am ACM’s marketing & communications manage.
I lead ACM’s membership marketing efforts and both internal and external communications.

20. Marketing and Communications
ACM's Visual Identity Standards Guide
Recruitment & promotional materials
Website Content
Communications support
Social Media
Today I’d like to talk with you about several topics that should be of interest.
1) ACM’s style guide and the resources that it offers to you
2) Recruitment materials that promote SIG membership
3) The level of communications support that you can expect from ACM
4) A little bit about ACM’s social media strategy and how it can benefit ACM’s SIGs
5) Finally, I’d like to talk about the various ways that we plan to promote SIGs, SIG conferences and the people involved in making things happen on our new website

21. ACM's Visual Identity Standards Guide
Located at: or
ACM’s Visual Identity standards guide
Located at identitystandards.acm.org or
Offers a wide array of resources related to ACM’s banding and messaging
It includes:
The ACM logo in various incarnations with instructions for their proper use
ACM’s Boiler plate “About ACM” in various lengths
Targeted messages
Online banner artwork: skyscrapers, box buttons & leaderboards

22. SIG Logos ACM’s visual identity standards guide includes SIG logos
in a wide variety of treatments, sizes, and formats
If you cannot find specific format that you need,
please contact us and we will do our best to provide you with exactly what you need.

23. Templates for SIGs & Conferences
Conference Proceedings
Newsletters
Calls for Papers
CD/DVD Media
Conference Program/Advance Covers
The style guide also includes templates for:
ACM Journals, Transactions & Proceedings
SIG Newsletters
Calls for Papers
CD/DVD Media
Conference Program/Advance Covers

24. Recruitment and Promotional Materials
SIG Membership Applications –
SIG Quick Join Form and SIG websites –
Announcements in MemberNet –
ACM Awareness at SIG Conferences
Online and PDF membership applications for individual SIGs are available for member recruitment at
SIG Applications – PDF forms, each providing a brief description of the SIG, and relevant pricing information. These applications can be included in your SIG newsletter, conference programs, conference proceedings, workshops, conference registration areas, and conference registration bags, to name a few.
ACM maintains a standalone Quick Join form for joining SIGs at Link to this site from your SIG homepage for easy access to SIG membership join form.
MemberNet, ACM's monthly online newsletter, offers opportunities to announce SIG news, programs, and events. Notify your SIG Program Director/Coordinator if you have a submission for an upcoming issue, or send directly to
Many ACM marketing materials reference the SIGs. These include:
ACM Membership Application – includes listing of SIGs and their prices, used widely at ACM Headquarters. PDFs available from the Memberships webpages on acm.org.
ACM Renewal Guide – concise list of SIGs and their prices (sent with the 2nd print renewal notice). Online renewal forms also offer links to more information on joining.
Subscriber Guide – ACM SIG list with pricing and ordering information, sent to non-ACM member subscribers to an ACM publication or SIG.
We promote ACM and SIG membership at many SIG conferences each year by providing custom applications and a premium into conference registration bags. We send these materials to many of the larger conferences and to new conferences.

25. Promoting SIGs on ACM’s Website
Feature members
Promote SIG Conferences
Feature SIG Award recipients
Promote Best Paper Awards
Feature members
Promote SIGs & SIG Conferences
Feature SIG Award recipients
Best paper awards

26. SIG Conferences

27. SIG Awards

28. Jim Ormond PR & Communications Specialist
Public Relations and Media Outreach
Hello!
My name is

29. PR & Media Outreach Support
Review & edit press releases
Provide counsel on distribution of releases
Prepare listings of press contacts
Distribute press releases via Meltwater and EurekAlert!
Research media coverage & provide press clippings
Media outreach for select SIG conferences
In addition to the internal communications, we can provide external communications support, including:
Reviewing & editing press releases and media advisories
ACM distributes several press releases a month on topics including ACM Awards, policy initiatives, and select conferences
Because of our familiarity with the tech media and the styles and formats they prefer, we can review your press releases for style and potential to generate interest with journalists.
Providing advice and counsel on distributing press releases
ACM uses Meltwater, a distribution service that includes a database of tech media journalists and outlets around the world
Journalists tend to change beats often ACM has also built up geographic and topic lists of media
We can share, or help prepare media lists for SIGS
We can also research media coverage of your announcements and provide press clippings
EurekaAlert! is another effective distribution channel that ACM uses. EurekaAlert! is a service of the American Association for the Advancement of Science (AAAS).
To take advantage of any of these services, please contact me.

30. Sean Ryan Digital Communications Coordinator
Social Media and Digital Marketing
Hello!
My name is

31. Overview: ACM’s Official Social Media Presence
Facebook: 44K Followers
Twitter: 35K Followers
LinkedIn
(38K members of two groups; 4K followers of official company page)
YouTube: 9K subscribers
Google+: 7.5K followers
ACM’s official social accounts and the audiences they reach include:
Facebook: 44K Followers
Twitter: 35K Followers
LinkedIn (38K members of two groups, 4K followers of official company page)
YouTube: 9K subscribers
Google+: 7.5K followers

32. Social Content Strategy Overview
ACM Products and services
Content in ACM publications
Practically-oriented papers in ACM Journals
Award-winning research papers
ACM Conferences
ACM Local Activities
ACM Distinguished Speakers & lectures
Highlighted ACM members
3rd party news content
ACM’s social media strategy includes maintaining an ongoing schedule of content on ACM’s official Facebook, Twitter, LinkedIn, and Google+ accounts. This content includes but is not exclusive to:
ACM Products and services (e.g. Learning Center resources, webinars, etc.)
Content in ACM publications (CACM, Queue, etc.)
Practically-oriented papers in ACM Journals
Award-winning research papers presented at ACM Conferences
ACM Conferences
ACM Local Activities
ACM Distinguished Speakers and their speaking engagements
Highlighted ACM members (via “People of ACM” and “People of ACM Europe” Series)
3rd party news content of interest to ACM’s following

33. Supporting SIGs on Social – Help Us Help You!
We share and repost SIG social content
Tell us what you’d like shared & when
Make us aware of your SIG and conference accounts!
ACM Flickr account is growing
Make us aware of conference photos!
We monitor and follow SIG and conference social accounts to retweet/share content to ACM’s followers.
ACM has a Flickr account which we intend to grow as a repository of photos from SIG Conferences (among other things). Tell us about photos from your events!
ACM maintains a record of all SIG and Conference social media accounts and photo sharing platforms we are aware of. Please review the handout, and if you see an account representing an ACM SIG or Conference that’s missing, please let us know!

34. Social Media Best Practice
Keep posts punchy, but descriptive.
Include photos whenever possible.
Shorten URLs (Ow.ly or Bit.ly)
Use hashtags… sparingly.
Use preview tools (Open Graph, Twitter Cards)
Learn from Twitter and Facebook analytics
Keep up with best practices!
On all networks, write snappy and conversational posts that get at the heart of what you’re sharing and why it’s of interest to your followers. Think sharability, even when posting content that is technical in nature.
Use photos with your posts. Content with photos gets significantly more traction on social, so whenever possible, separately upload a relevant photo from the content you are sharing to the post.
Use open graph debugger and Twitter Card preview to see what a shared link will look like when shared on social.
Include hashtags with your posts, but sparingly. No more than 2 hashtags in a tweet, and 1 in a Facebook post.
Conference hashtags: Every conference should have an official hashtag. Use this exclusively in posts about a conference to both encourage and focus conversation on a topic.
Use native analytics in Facebook and Twitter to see what kind of content your audience is engaging with. Look at top tweets and posts over a given time period, see what kind of content works.

35. Yan Timanovsky Education and Professional Development Manager
ACM Learning Center

36. Learning Center Programs and Products
Books, Courses, Videos
Learning Webinars
Other Products/Resources

37. Learning Center: Books, Courses, Videos
Safari Learning Platform
45,000+ books, videos, O’Reilly conferences, tutorials, learning paths, etc.
Skillsoft Learning Collections
1,750 courses, 4,800 ebooks, many target popular vendor certifications
Elsevier ScienceDirect
1,200 ebooks Morgan Kaufmann, Syngress; DRM free

38. Learning Webinars: Overview
Program started in 2012, very successful
Webinars are free for all (members and non-members)
Speakers often award winners, prominent practitioners and researchers
Each webinar registers people, hundreds of live attendees
Our all time record is the talk on TensorFlow, which had more than 6700 registrants

39. Learning Webinars: Logistics
Mainly technical topics, targeting practitioners
Frequency: ~3-4 weeks
Length: Usually 60 minutes
Formats: Live with audio/voiceover & moderated Q&A most popular. Also town halls, panels, pre-recorded

40. Webinars: How SIGs can get involved
SIGs encouraged to suggest speakers from their community for ACM Learning Webinars
SIG leaders encouraged to moderate talks in relevant technical areas
Some SIGs that have been active in ACM webinars:
SIGSOFT (have own webinar program)
SIGAI (may start own program)
SIGHPC (have own webinars)
SIGCAS
Other SIGs, such as KDD, Mobile, Graph, have participated as well.

41. Other/Resources
Discounts (CompTIA training/exams, NYU Tandon, Stevens)
In development: Short “Tech Talks” (similar to webinars, shorter and pre-recorded)…
Potential re-boot of ACM TechPacks…
Other SIGs, such as KDD, Mobile, Graph, have participated as well.

42. Important URLs Membership Homepage: http://www.acm.org/membership
Distinguished Speakers Program:
Chapter Programs:
Student Research Competitions:
Visual Identity Standards:
Learning Center:

43. Office of Membership & Marketing Contact Information
Membership and DSP (Distinguished Speaker Program)
Cindy Ryan,
SRC (Student Research Competition)
Nanette Hernandez,
Chapters - Sunita Jaswal,
Marketing - Bruce Shriver,
PR & Communications - Jim Ormond,
Social Media - Sean Ryan,
Learning Center & PD - Yan Timanovsky,

44. THANKS FOR PARTICIPATING WE INVITE YOUR QUESTIONS