1. Parlay Application Servers providing Robust Scalable Services
23/11/2018
Parlay Application Servers providing Robust Scalable Services
Infitel and OSA/Parlay

2. Market Drivers Infitel Platform Solutions Agenda 23/11/2018 July 2005

3. Market Drivers Mobile Operators Market Challenges: Increase ARPU
23/11/2018
Market Drivers
Challenges:
Increase ARPU
Reduce Risks
Fight Competition
Reduce Churn
Reduce costs/resources
Vendor independence
Handle service complexity
Actions:
Increase traffic volume
Increase VAS revenues
Support attractive services
Shorten service time to market
Outsource services
Use external creativity, ideas
and specialized knowledge
Mobile
Operators
Challenges:
Subscriber saturation
Changing business models
New technology
expectations (GRPS, UMTS)
Actions:
Marketing driven business
Niche/opportunity markets
Fast service deployment
New players (content providers,
ESP, MVNO)
Massive nr. of applications
(internet model)
Market
July 2005
v4.3

4. Market Drivers - 2 Evolution of the Telco Value Chain
23/11/2018
Market Drivers - 2 Evolution of the Telco Value Chain
Network
Operation
Network Equipment
Middleware
Applications
Content
Terminal Equipment
Service
provision
Telecommunication Value Chain
Application Development
Open
Application Middleware
Application
provision
Application Value Chain
Content Creation
Content packaging, customisation
Content
provisioning, payment
Content Value Chain
July 2005
v4.3

5. Market drivers A Complex Business Environment
23/11/2018
Market drivers A Complex Business Environment
payment provider
clearing
Secure & easy payment handling
3rd Party Application Provider
Service Provider, Content Provider, MVNO, etc.
Offers Content & Applications
Application
Developper
ISVs, Traditional IT SW house, Large SI
Innovative Applications
Operator
Subscriber
Provides
Services
Demands
Communication
Consumer
New Demands
Offers Access & Billing
Operator
July 2005
v4.3

6. Market Drivers Infitel Platform Solutions Agenda
23/11/2018
Agenda
Market Drivers
Infitel Platform
Virtual Network Server
InfiScript
Solutions
July 2005
v4.3

7. What is OSA/Parlay? Principles
23/11/2018
What is OSA/Parlay? Principles
Framework
Components
Service
Applications
Scope of
Parlay APIs
Access Telco Network Functionality
Multi Application/Service Provider
Multi Network
Multi Vendor
Resources
Resource
Interface
Billing Systems
LBS Platform
Messaging Platform
WAP Gateway
SMS Center
SSP
HLR
Source: Parlay Group
July 2005
v4.3

8. The Infitel Solution Carrier-class Implementation With Open Standards
23/11/2018
The Infitel Solution Carrier-class Implementation With Open Standards
Vertically-integrated
Network Operator
(NextGen IN)
InfiCore
Service Control Point
InfiScript Service Creation
Infitel Applications
Core Transport and Signaling Network
Network Operator Domain
INAP, ISUP, MAP, CAP, SIP etc.
OSA/Parlay business model
Service Provider Domain
Infitel Applications
InfiScript Service Creation
InfiCore
OSA/Parlay AppServer
OSA/Parlay APIs
OSA/Parlay Gateway
INAP, ISUP, MAP, CAP, SIP etc.
Core Transport and Signaling Network
Network Operator Domain
July 2005
v4.3

9. Next Generation Applications
23/11/2018
Infitel OSA/Parlay Solution Complete Solution for Applications
Next Generation Applications
Parlay/OSA i/f
Service Execution
Applications
Service Deployment
Service Testing
Service Design
Infitel‘s
OSA/Parlay Virtual Network Server
InfiScript for OSA/Parlay
Application
deployment
Tested Gateways:
Aepona GW
Ericsson GW
Fujitsu GW
NEC GW
HP OpenCall SDG
Lucent GW
OSA/Parlay Gateway
Framework
Service APIs
Service Capability Server
Telco Network Interfaces
Telco Network
July 2005
v4.3

10. Infitel OSA/Parlay Solution VNS Platform Key Features
23/11/2018
Infitel OSA/Parlay Solution VNS Platform Key Features
Open platform
Cost efficient
Multi application support
Infinite growth
Per platform
Multi-platform
Infinite flexibility
VNS based on commercially proven InfiCore – SCP; >30 successfull installations
Carrier class:
99,999% availability
High transaction processing performance
Future proof
July 2005
v4.3

11. Infitel OSA/Parlay Solution InfiScript for OSA/Parlay
23/11/2018
Infitel OSA/Parlay Solution InfiScript for OSA/Parlay
July 2005
v4.3

12. Fastest time-to-market for Next Generation Applications
23/11/2018
Infitel OSA/Parlay Solution InfiScript for OSA/Parlay
Hiding OSA/Parlay complexity:
Graphical design of service logic
Extensive Component Library:
OSA/Parlay specific
Telephony functions
Customizable components
Interface to external application data
Management of service packages, deployment and versioning
Service logic compiled for high-performance
Result:
Fastest time-to-market for Next Generation Applications
July 2005
v4.3

13. Maximum flexibility for Parlay application development
23/11/2018
Maximum flexibility for Parlay application development
Multiple Layers of open & flexible development
Graphical SCE with predefined components (choose from 200+ building blocks)
customizable components, add own procedures / code (CCO, ISE)
create complete new components (Java, C++)
Easy
drag and drop features
intuitive GUI +debugging tool
interaction with external databases, application, etc.
Complete
rich choice of re-usable software building blocks
management of all service components & life cycle (audio, database, service packages, deployment and versioning)
service logic compiled for high-performance
Open
flexibly customize & add new graphical software components
integrate with existing development environment
quickly react to new requirements & ideas
July 2005
v4.3

14. Market Drivers Infitel Platform Solutions Agenda 23/11/2018 July 2005

15. Infitel‘s Solution Portfolio Value-generating Services
23/11/2018
Infitel‘s Solution Portfolio Value-generating Services
Real-time Session Control
Real-time Rating & Charging
Intelligent
Call Routing
Universal Prepaid
Prepaid Mobile
Flexible Number
Portability
Call Screening
Residential
Phoneshop
VPN/CUG
Reseller
Subscribers to fixed or mobile networks in general want a set of “desirable services”. Some of such services could be simple analogies between fixed and mobile networks (such as automatic call back as soon as a called party is no longer busy, which exists in fixed networks but seems to be absent in mobile networks). Or could be very environment specific, such as location related services in mobile networks. So the paradigm here should be that subscribers generally are not interested in network technology or delivery methods, but only in the usefulness of a service in a given context of the user’s environment (traveling, office, home, shopping etc).
Application Types
Operator services, high volume, highly integrated network capabilities, “IN like”
Rich voice
Mobile & broadband services, web services
Applications with “light“ telephony functions (e.g. click to dial)
Real-time integration with enterprise IT systems
EasyVote
July 2005
v4.3

16. Infitel‘s Solution Portfolio Value-generating Services
23/11/2018
Infitel‘s Solution Portfolio Value-generating Services
Real-time Session Control
Real-time Rating & Charging
Advanced Call
Completion
SMS2Callback
Customizations
NJoy-Dial
(Ring Back Tone)
Subscribers to fixed or mobile networks in general want a set of “desirable services”. Some of such services could be simple analogies between fixed and mobile networks (such as automatic call back as soon as a called party is no longer busy, which exists in fixed networks but seems to be absent in mobile networks). Or could be very environment specific, such as location related services in mobile networks. So the paradigm here should be that subscribers generally are not interested in network technology or delivery methods, but only in the usefulness of a service in a given context of the user’s environment (traveling, office, home, shopping etc).
Application Types
Operator services, high volume, highly integrated network capabilities, “IN like”
Rich voice
Mobile & broadband services, web services
Applications with “light“ telephony functions (e.g. click to dial)
Real-time integration with enterprise IT systems
Personal
Call Manager
Collect Call
Universal Charging
Node
Advanced
Business
Communication
/ VCC
Zonal
Call Manager
Concepts / ideas
July 2005
v4.3

17. Evolution Options Investment protection, technology independent
23/11/2018
Evolution Options Investment protection, technology independent
Real-Time
Session control +
Rate&Charge
Subscriber
accounts
Infitel’s
Application
Server
Parlay
App Server
SIP
SCP SLEE
Service
SS7
OSA/Parlay
Standard developments can co-exist with or grow to OSA/Parlay capabilities
MPCC, UI
Parlay Gateway
SS7 (INAP, CAP etc)
IP(SIP, Diameter, H323,etc)
TDM Telco network
Fixed, Mobile, Broadband
IP/IMS Telco network
Fixed, Mobile, Broadband
July 2005
v4.3

18. Evolution Options Investment protection, technology independent
23/11/2018
Evolution Options Investment protection, technology independent
Infitel’s
Application
Server
Subscriber
accounts
Real-Time
Session Control
Parlay
App Server
SIP
SCP SLEE
Service
SS7
OSA/Parlay
Rating & Charging,
Billing
Bill presentment
Account recharge
Standard developments can co-exist with or grow to OSA/Parlay capabilities
MPCC, UI
Charging, Account mngt
Parlay Gateway
SS7 (INAP, CAP etc)
IP(SIP, Diameter, H323,etc)
TDM Telco network
Fixed, Mobile, Broadband
IP/IMS Telco network
Fixed, Mobile, Broadband
July 2005
v4.3

19. Infitel Solutions IMS fit & Strategy
23/11/2018
Infitel Solutions IMS fit & Strategy
OSA
Application
Server
S-CSCF
HSS
MRFC
IM-SSF
CSE / SCF
SIP application
server
SCIM AS
CAP/INAP
MAP
APIs
SIP
AS Application Server
SCIM Service Capability Interaction Manager
HSS Home Subscriber Server
S-CSCF Serving CSCF
CSCF Call Session Control Function
OSA Open Service Access
IM-SSF IP Multimedia Service Switching Function
MRFC Multimedia Resource Function Controller
CSE CAMEL Service Environment
SCF Service Control Function
2004/5 available platform
Optional
OSA Service
Capability
Server(SCS)
Standard developments can co-exist with or grow to OSA/Parlay capabilities
July 2005
v4.3

20. Conclusions OSA/Parlay and Infitel’s Solutions
23/11/2018
Conclusions OSA/Parlay and Infitel’s Solutions
OSA/Parlay Benefits:
OSA/Parlay integrates Network services with IT applications
Enables new business models (ESP, VNO, etc.)
Enables innovative services
Shortens time to market
Supports revenues for traffic volume, network & service usage, content delivery
Improves operator’s service manageability
Simplifies legacy to full IP/IMS migration
Infitel Benefits:
Full product range: Applications, AppServer, Development Tool
Strong migration capability – IN to NGN
Powerfull Graphical Application Development Tool- InfiScript
Short time-to-market
High scalability
Open standards compliant
July 2005
v4.3

21. Value Today for a Solid Future
23/11/2018
infinite networking.
Value Today
for a
Solid Future
July 2005
v4.3