1. ...From Strength
to Strength,
i continues to
deliver the best
news content
with brevity

2. 85% 85% 73% i in Profile Solus readership non-London readership
ABC1 demographic

3. Premium Newsbrands 740k 25m uu 1XL amplification Combined reach (+30%)
i Readership: 569k
The Scotsman
Readership: 77k
Yorkshire Post
Readership: 102k
1XL amplification
25m uu
N161Y NRS April March 2016

4. Dedication to Core i Values
We are a newspaper that doesn’t push opinion or dumb down content but delivers content with brevity and enables people to make up their own minds
A highly engaged and responsive audience, writing to the editor in their hundreds each day
Writing in in their hundreds each day

5. Investing in i journalists
Now three times as many i journalists including...
Grace Dent
@gracedent
228k followers
Simon Calder
@SimonCalder
26.2k followers
Kevin Garside
@GARSIDEK
12.1k followers
Alice Jones
@alicevjones
9.8k followers

6. Investing in Content National news
US Elections
National news
exclusive content feed from independent.co.uk
International news from global providers such as Washington Post
TATA Steel
Olympic legacy
Local news
1,000 locally connected journalists across the Johnston Press group

7. 5%
Growth
Towards 300,000 circulation

8. Growing print
‘Successful migration of approx a third of the Independent’s circulation across to i’
‘Increasing availability and penetration across the UK, making i more accessible’

9. Growing print Investment in subscription growth,to reward i’s most
loyal readers
Investment in reintroducing i back into Northern Ireland with over 65k copies sampled in the first week.

10. Growing Digital The launch of inews.co.uk has seen 3.5 million page
impressions since launch