1. Making social media work for you
Visit York, January @mollyflatt

2. Why is social media such a big deal anyway?

4. “84% of people trust recommendations from people they know while only 69% trust branded websites and 48% trust ads on social networks.”
(Nielsen 2013)

5. “Word of mouth is the primary factor behind 20-50% of all purchasing decisions.”
(McKinsey 2010)

6. “Building social advocates (people who share their brand passion with others) delivers at least a 12x ROI; more than twice the ROI of other marketing programs.”
(Harvard Business Review 2013)

8. Only problem is this

9. 3 myths

10. “Social media is word of mouth”

11. Only problem is this

12. 2. “Companies are on social media to make friends”

13. Only problem is this

14. 3. “Social media is a quick, cheap alternative to traditional marketing”

16. Your 7-step social strategy

17. 1. Listen

18. General conversation Twitter Google alerts and blog search Topsy.com
Socialmention
Feedly
Addict-O-Matic
Ice Rocket
Boardreader
Twitter
Advanced Twitter search
Twitter lists
Tweetdeck
Hootsuite
Twazzup
Tweet Feel

19. 2. Break down who you’re talking to

20. Foodies (local & tourist)
Spontaneous tourists
Sociable mums & dads
History lovers
Other local businesses
Partners & suppliers
Your staff

21. 3. Identify where they’re talking

23. 4. Set THEIR objectives

24. Foodies (local & tourist) Food porn
Recipes / how-tos
Promotion of my content
Connection with others
Latest great products
A personal experience

25. 5. Understand your own social DNA

26. MEDIUM
Words or visuals?
PACE
In-depth or quick and fast?
RESOURCE
How much time, how many people
VISUAL & VERBAL IDENTITY
Describe yourself in 5 words
SKILL
Comfort with social tools

27. 6. Build social into events from the start

29. 7. Start yesterday

31. 1. Listen 2. Break down who you’re talking to 3
1. Listen 2. Break down who you’re talking to 3. Identify where they’re talking 4. Set THEIR objectives 5. Understand your social DNA 6. Build social into events from the start 7. Start yesterday

32. Now over to you… Molly Flatt / @mollyflatt / mollyflatt@gmail.com
Reading: Sapiens by Yuval Noah Harari
Listening to: Mozart, for the baby, obvs
Eating: Peanut butter and marmite on toast
Watching: The Detectorists on loop