1. HOSPITAL MARKETING MADE EASY

2. S M A R T: Goal Setting
S - SPECIFIC,SYSTEMATIC,SIGNIFICANT,SYNERGISTIC
M - MEANINGFUL, MEASURABLE,MOTIVATIONAL.
A- ACHIEVABLE, AGREED UPON, ACTION BASED, ACCOUNTABLE.
R- REALISTIC, RESULT ORIENTED, RELEVANT REWARDING.
T- TIME BASED, TANGIBLE, THOUGHTFUL.
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3. MARKET RESEARCH OR ENVIRONMENTAL SCANNING
THE SIZE OF THE MARKET IN TERMS OF MONEY.
THE MAJOR PLAYERS AVAILABLE IN THE MARKET.
HOW WILL THE MARKET CHANGE IN THE NEXT 3-5 YEARS.
STUDY OF THE CONSUMER BEHAVIOUR.
WHAT THEY BUY?, HOW THEY BUY? WHEN THEY BUY?
HOW CUSTOMERS USULLY AVAIL THE SERVICES
THE STUDY OF THE SOCIO ECONOMIC PARAMETERS.
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4. WAYS TO IDENTIFY………………
BEHAVOUR….THE NEEDS AND WANTS OF THE
CUSTOMERS SEEKS TO FULFILL. THE LEVEL OF
KNOWLEDGE. INFORMATION SOURCE AND
ATTITUDES,USE OR RESPONSE TO A PRODUCT OR SERVICE BY THE CUSTOMERS.
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5. COMPETITOR ANALYSIS WHAT IS THEIR MARGIN OF PROFIT ?
ARE THEY SELLING ANY OTHER NON
MEDICINAL OR FOOD ITEMS AT A CHEAPER RATE?
OR ANY SERVICE OFFERED BETTER THAN US.
IS THEIR BUSINESS INCREASING OR DECREASING?
WHAT IS THE CUSTOMERS RESPONSE TO THEIR
SELLING STRATEGY?
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6. GOALS VS STRATEGIES VS TACTICS
GOALS…… DESSTINATION
ARE SPECIFIC, ACHIEVABLE, RELAVANT AND TANGIBLE BUSINESS OBJECTIVES.
STRATEGIES ARE…….. WAY TO ACHIEVE
IDEAS OR APPROACHES THAT ARE DEVELOPED TO ACHIEVE GOALS.
TACTICS ARE……… ACTIONS PLAN
SPECIFIC ACTION DETAILS AND ACTIVITIES THAT MUST OCCUR IN ORDER FOR THE STRATEGY TO SUCCEED.
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7. PERCIEVED SERVICE QUALITY
WAS THE DOCTOR WAS POLITE?
THE DOCTOR ADEQUATELY EXPLAINED MY CONDITIONS,EXAMINATION RESULTS AND TREATMENT PROCESS.
THE DOCTOR ALLOWED ME TO ASK MANY QUESTIONS ENOUGH TO CLARIFY EVERYTHING.
THE DOCTOR PAID ENOUGH CONSIDERATION TO MY CONCERNS FOR DECIDING MEDICAL PROCEDURES AND MADE ME COMFORTABLE.
HOSPITAL STAFF WERE FRIENDLY AND POLITE.
MANY OF THE DOUBTS WHICH STILL REMAINS UNCLEAR CAN BE SOLVED BY PROPER COUNSELING BY THE PHARMACIST
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8. THE ROLE OF PHARMACIST FOR VALUE ADDED SERVICES
LIKE MEDICATION COUNSELLING ………..
WHEN TO TAKE? HOW TO TAKE? HOW OFTEN TO TAKE? THE NECESSITY OF COMPLETING THE COURSE OF AN ANTIBIOTIC.
RESTRICTION OF DIET IF ANY ALONG WITH THE MEDICATION.
STORAGE OF MEDICINES THE TEMPERATURE NEEDED FOR SAFE STORAGE ETC.
WHAT IF A DOSE IS MISSED SPECIALLY IN CASE OF DIABETES AND HYPERTENSION.
GREETINGS FOR MEETING & PARTING SALUTATION , WISHING FOR THE RECOVERY OF THEIR GOOD HEALTH.
REFILL INFORMATION.
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9. QUALITY OF SERVICE WARM WELCOME AT RECEPTION.
NURSING STAFF TRIED TO HELP AS MUCH AS THEY COULD.
THE PROCEDURE OF THE LAB TEST WAS CONVENIENT AND QUICK.
PROPER CLEANLINESS AND HYGIENE MAINTAINED IN THE HOSPITAL PREMISES.
THE PROCESS OF APPOINTMENT, PAYMENT AND OTHER SERVICES WERE SIMPLE AND HASSLE FREE.
NO LONG WAITING PERIOD FOR THE CONSULTAION BY THE DOCTORS.
IT WAS EASY TO USE AMENITIES CAFETERIA, PUBLIC TELEPHONE ETC IN THE HOSPITAL.
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