1. Creating a Flyer

2. How do I create a flyer? Determine flyer purpose Analyze Audience
Where are they employed
Educational background
Possible questions

3. How do I create a flyer? Gather Content 4. Determine Content to Use
List 3-4 major ideas you want the audience to remember after viewing the project.
Begin with the end in mind . . .

4. How do I create a flyer? Consider how will your flyer be presented?
Colored paper? Transparencies? PowerPoint? With a Projector? Poor lighting?
Can an image emphasize a concept best?

5. Plan the order of the information
People usually remember the 1st and last pieces of information best
Put most important information at the beginning & end/top & bottom

6. General Flyer Guidelines
Text – “less is better” principle. Use as few words as possible.
Text Format – Consider size, shape, color, and position on the page.

7. Appropriate images – Does it need a border? Should be eye-catching
Should convey message of flyer
Should grab attention
Should draw people to read the flyer
Does it need a border?
Nice border may help draw attention.
Be careful not to clutter flyer with background.

8. Parts of Flyer Headline Body copy Signature line
First line of text on flyer
Conveys product/service being offered
Body copy
Text between headline and signature line
Highlights key points of message
Use as few words as possible
Should be easy to read
Emphasize positive
Must be reasonable, honest & believable
Signature line
Last line of text
Contains contact information or the rallying call