1. Practical Advice for promoting Powerful Tools for Caregivers
August 13, 2018

2. Barriers to Successful Outreach
Time
Resources
Expertise

3. Plan with Promotion in Mind
When and where you hold the workshop matters
Do you have ample time to promote? Plan for 6 weeks minimum
Do you have partners to help?

4. Your Promotion Mix Word-of-Mouth Presentations Media Opportunities
Partner Outreach
Material Distribution
Social Media

5. What resonates with family caregivers?
Help them identify as caregivers
Acknowledge that caregiving can be hard and it’s OK to accept help
Caring for yourself is an important part of being a caregiver – you need to be well to be able to help someone else
You have some control over how caregiving impacts you

6. What resonates with family caregivers?

7. Word-of-Mouth
Why? Most effective way to engage and motivate caregivers to act
Ask caregivers who have taken PTC to tell others they know who would benefit
Give caregivers small referral cards to engage others

8. Word-of-Mouth
Get the information and support you need to manage the challenges of caregiving.

9. Presentations
Why? Targeted way to engage caregivers – in churches, support groups, senior living communities, retiree groups, etc.
Performance matters
Be enthusiastic, engaging, personal
Take names, give your card, encourage contact

10. Presentations

11. Earned & Paid Media Earned Press releases Pitch local papers/radio/TV
Newspaper Ads/Articles
Local radio/TV
Online

12. Community Partnerships & Caregiver Coalitions
Why? Expand your agency outreach and opportunities for program referrals
Continued relationship building and coordination is key

13. Partner Outreach Internal Referrals Caregiver Coalitions
Support Groups
Local organizations with a shared interest in supporting older adults and their caregivers

14. Print Material Distribution

15. Print
Material
Distribution

16. Social Media/Facebook

17. Materials Can:
Interest & engage caregivers/family members
Describe and encourage use of your services
Convey a look and feel that is consistent and memorable

18. You, your partners, and past participants DO!
CAUTION!
Materials DO NOT sell the program.
You, your partners,
and past participants
DO!

19. Help Yourself to Better Health

20. Time & Resources Using volunteers to leverage more outreach activity
Using relationships and partnerships to extend your reach

21. You’re Never Done
Treat outreach like a movement – it’s your crusade to get more people the support they need
Expect and plan to spend time
Your enthusiasm and messaging matters

22. Kris Krasnowski Wisconsin Institute for Healthy Aging