1. STRATEGIC FUNDRAISING: OVERVIEW
College of Public and Community Service
University of Massachusetts at Boston
©2009 William Holmes

2. FUNDRAISING OVERVIEW: 1
Identifying funding needs
Identifying funding wants
Identifying sources of funding
Cultivating sources of funding
Maintaining sources of funding

3. FUNDRAISING OVERVIEW: 2
Strategic approach to fundraising
Developing fundraising plans
Implementing plans
Hosting events
Using and maintaining contacts

4. PURPOSES OF STRATEGIC FUNDING
1. Clearly define the purpose of the organization and to establish realistic goals and objectives 2. Communicate those goals and objectives to the organization’s constituents. 3. Develop a sense of ownership of the plan. 4. Ensure the most effective use is made of the organization’s resources 5. Provide a base from which progress can be measured

5. BASIS OF STRATEGIC FUNDING
Vision of Results
Statement of Mission
Statement of Goals
Assessment of Needs

6. WORKSHOP ON STRATEGIC BASICS
Vision Statement
Mission Statement
Goal Statement
Needs Assessment

7. SWOT AND STRATEGIC PLANS