1. Packing & Container
Week 7

2. Packing Transported goods must be carefully packed
Type of packing depends on different factors:
Type of good (perishable, durable, fragile)
Weight & size
Distance
Type of transport
Weather conditions
Customer’s special instructions
Packing

3. Types of Packing Bags Open crates Carton / Cardboard boxes Drum Bale
Closed wooden case/crate
Barrel
Goods in bulk (no packing)
Types of Packing

4. Containers Large steel boxes Internationall agreed size Sealed unit
Whole container is transported as single unit (trains, lorries, ships, planes)
Mostly for durable goods but some have frigeration & ventilation (for perishable goods)
Containers

5. Ceramic Floor Tiles Make a complete ad (headline, caption, etc.)
Write 75 word copy
Use Oglyvy layout
Ceramic Floor Tiles